Tracking Pixel

Definition: It is a small piece of code that’s used to track a user’s online behavior.  Explanation: As consumers’ online habits change, brands have been forced to adapt their strategies to meet the needs of the customer.  In an effort to...

Cost Per Click

Definition: A type of advertising revenue model where advertisers are charged for every click on an ad in the publisher’s platform. Also called PPC or Pay per Click. Explanation: No matter which website you visit or even if you’re just looking for...
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