Master Sales Funnels

Impressions

by | Feb 17, 2022

Definition: It is the number of times someone sees or encounters your advertisement or content online. Explanation: In today’s society, marketing is a key element in the growth of any business.  It includes the use of creative strategies and techniques to...

Conversion Rate

by | Dec 5, 2021

Definition: It is the percentage of conversions per interaction on websites, ads, campaigns, etc. Explanation: In digital marketing, Conversion Rate is a very important metric for marketers since it is used to measure success. It is calculated using the formula: CVR =...

A/B Testing

by | Oct 1, 2021

Definition: A/B Testing, AKA split testing, is a method where two variables (usually in ads, funnel pages, page elements, etc.) are compared to each other at the same time. Explanation: Everyone wants to obtain good results, especially in marketing, to know if their...
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