Master Sales Funnels

Conversion Tracking

by | Jun 16, 2022

Definition: It is a process that allows businesses to measure the effectiveness of their marketing campaigns by tracking how many customers have been converted into paying customers as a result of the campaign. Explanation: Digital marketing is all about connecting...

Lead Magnet

by | Feb 17, 2022

Definition: A lead magnet is an attractive piece of content that encourages site visitors to subscribe to your list.  Explanation: A good lead magnet provides some kind of value upfront, which leaves the user wanting more from the company. Lead magnets can be...

Conversion Rate

by | Dec 5, 2021

Definition: It is the percentage of conversions per interaction on websites, ads, campaigns, etc. Explanation: In digital marketing, Conversion Rate is a very important metric for marketers since it is used to measure success. It is calculated using the formula: CVR =...

Click-Through Rate (CTR)

by | Nov 24, 2021

Definition: It is the average number of users who click on an ad within a page. Explanation: Click-through rate plays a vital role in advertising since it helps determine the performance of campaigns. This metric contributes to your Ad rank and Quality Score, and also...
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