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Summary & Resources:
The pandemic has made it hard on all businesses. That’s why I wanted to discuss 3 funnels that can help you think differently and transform your business for the better during these hard economic times. I also include a free ebook which includes access to the funnel template plans discussed.
In This Episode:
- What to do if the pandemic has slowed or halted your business
- Ways to think differently about your business
- How a mindset shift can help you transform your business altogether
Hello, this is Justin Coleman and this is Master Sales Funnels Podcast, Episode 10. Today, we are going to talk about three Lead funnels that I devised that will help you during the economic shutdown.
Whether you have a product or a service, these funnels are meant to help you get more money out of your existing client base and also some new clients if you are able to go out and prospect for those.
The pandemic has been going on for over six months now and businesses have closed, they’ve reopened, they’ve closed again.
And it’s just really hard to know what to do with your business. I mean, if this is you and you’re affected by this, then hopefully these funnels will help you out.
If you’re selling a product and you already have an existing customer base, your goal is going to be to increase your average cart value for your product. So even if people are in store, you can offer something else on top of that. Think of McDonald’s back when they used to do the Supersize before they had to take that away. They’re asking right there at the point of purchase. You already know someone’s buying from you. Why not ask them if they want to buy more?
A better way instead of in person is to get online. I mean, if you’re not online, now is the time to get online, to be able to reach that broader customer base. It doesn’t cost that much to get a website up. You can get your own website up on Wix for pretty cheap or free in some cases, I think. I don’t know their pricing structure now. Even if it’s just a Facebook page, you can add products to your Facebook page.
You can list products on Etsy and then send people follow up email asking if they want other products. If you have an existing website or the means to do so, I would suggest adding another product behind the product that people are buying. So if you’re in the supplement market, you can offer more supplements, even the same thing.
It’s been proven that if somebody is buying a supplement, if you offer them a discount for more of the same thing on the next page, then a certain percentage of people will go for that.
I mean, that’s why it’s called a funnel. Not everybody’s going to go for it. Less people will go for it. But you’re increasing your cart value for that one customer. Instead of getting $20 for a bottle of supplements, you’re going to get, you know, $35 because you gave them a $5 discount on that extra bottle.
If you’re in a service business, I always like to use wedding videos as an example, you have your initial page with your offer. And then if people like what you have, like a wedding video package, then they opt in to talk to you and then you send them to another page that says, “well, hey, if I’m shooting your wedding video, I can also shoot an engagement video for you for an extra, $300”.
So we’re adding more products to the back end of people who are already buyers, are already very hot leads interested in our business.
This is pretty much what any funnel is doing for you is increasing your average cart value (ACV). So you’re able to recoup costs for obtaining those leads. You’re able to put things on autopilot with the sales funnel. But it’s especially important now in this economic shutdown where if you’re used to doing the traditional way of business, I mean, now is the time to get into funnels if you have the means to do so.
If you have any questions, you can email me email@example.com and I’ll try and help you think of a way that you can put funnels into your business.
It’s a rare business where you can’t utilize a funnel. If you have a lawn care service, you can offer a continuity, you can offer a discount on a membership for a yearly service. A lot of people are home now, not at work. They’re looking at their yard. They want a prettier yard while they’re home. I mean, you would think people would want to spend time on taking care of their own lawn since their home. But lawn care services have actually gone up during the pandemic.
So always be thinking of what else you can offer on the back end of what you already offer. Think of ways that you can get people in for free. Revamp your social media accounts, start posting more on there. There’s free ways to get traffic, start helping people in Facebook groups that are in your niche.
If you do have enough money saved up that you can spend a little money on ads, ads are cheaper now because other businesses are pulling back because of the pandemic recession.
And no matter what your product or service is, there is a third type of shut down funnel that anybody can benefit from. Even if you don’t think you could teach something, there is always that option. You don’t need a degree in education to teach people things nowadays, you can do it online.
You can film a course on your phone. You can put it on Udemy. I mean, you’re not going to get a ton of money on Udemy. I would suggest putting that course in a funnel and selling it yourself so you can have your own teaching funnel.
If you’re a lawn care expert, you can give away a free guide to caring for your own lawn with all your free time during the pandemic. And that is your lead magnet. And you use that to draw people in.
And once they download that, you can then take them to the next page where you’re selling them your course on Master Lawncare: How to Make All Your Neighbors Jealous. You can sell that for a cheaper fee and then you can even have an upsell after that where you offer like Zoom coaching. I know people don’t want to be around each other right now, so you can have them show you their yard on their phone and then you can give them tips about what you would do with certain sections.
Offer your time. Time is valuable. You can charge a lot for your time. Mostly you want to be automated, but if you do find yourself in that position where you do have a lot of free time because your main business is slow, maybe you should sell your time.
No matter what business you’re in, if you’ve been in it any length of time, you have some kind of expertise that other people don’t. You just have to be one chapter ahead of other people in the book, so to speak, to teach them something.
I wouldn’t consider myself at a master level right now, but I’ve been studying SEO and sales funnels for four years. SEO for four years and the last little over a year, I’ve been studying sales funnels. But I have that year in that you may not, so I’m validated to teach you things. If you have any kind of experience over other people, you can teach them what you already know.
And teaching is also a way to master your craft. Since I’ve started blogging more and teaching about Lead Funnels, it’s amazing how much I’m learning about Lead Funnels because I have to learn about it before I can teach you.
So don’t think that you don’t have knowledge to share. You can put that in a funnel. You don’t have to continue selling your same product or service if the economic shutdown has stopped you from doing so. There are other creative ways that you can make money online and teaching is one of them.
I discuss all of this a little bit more in my ebook. It’s fairly short, but it run you through the different aspects of shut down funnels. If you have a product, there’s a funnel. If you have a service, there’s a funnel. And if you need to scrap all that and go to teaching, there’s a funnel for that, too. And each of the steps I have laid out has notes that will guide you along the way.
Like I said, you can email me if you have any questions, but I’ll be sure to link to that ebook in the show notes for this episode so you can check that out. I’m not even going to require an email because I think everybody needs this knowledge right now. It’s a time when people need to be more open to sharing their information. I mean, you still need to make money. But if you can offer, say, a module of a course or something for free, then that’s a good way to get people in and then you can charge them after that.
So be sure to check out my free ebook linked in the show notes. The show notes will be available at mastersalesfunnels.com/010. We are now in double digits of episodes. That is exciting.
If you’ve listened to all my episodes so far, thank you very much and if you haven’t be sure to go back to episode one. Hear a little bit more about my origin story.
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I hope I’m providing knowledge that you find valuable. And if you find it valuable, I’m guessing other people you know will find it valuable, too. I’m trying to reach as many people and help as many people as I can with my message.
I know the format is a little rough in these early episodes, but that’s OK because I’m still getting my message out to you guys and it’s all part of the journey. So like I said, share with a friend if you can.
And as always, keep funneling.