Setter and Closer System: Strategic Sales and Marketing

Strategies are what make businesses thrive throughout the years and the marketing industry has always been very careful when it comes to developing the right one.

Strategic marketing and sales is a method of planning or developing a structure that involves: – Building awareness through campaigns that target the right prospects – Turning prospects into buyers

Using a sales script is an effective strategy since it’s a written dialogue that salespeople can read or use whenever they approach a potential customer.

They’re essential for salespeople because it helps initiate a conversation while allowing them to modify responses that are appropriate and relevant to the subject matter.

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