* I am a ClickFunnels and Funnelytics affiliate and this article contains affiliate links. I may get a commission for purchases made through the links on this page.
You may have heard of ClickFunnels, but you aren’t really sure what it is.
If you are not a super heavy tech savvy person, then it may just be your ticket to making quick and professional sales funnels for your business.
With ClickFunnels you can stop blasting the market with advertising for your product, and really hone in on what it is you sell, and who you sell it to.
If you like drag-and-drop interfaces and being set-up for success, not only will you like ClickFunnels, but you will also love combining it with the surprise superpower software mentioned at the end of this article.
Curious to learn more?
Let’s get to it!
What is ClickFunnels Used For?
ClickFunnels is used for business owners and agencies to be able to make websites and sales funnels without having to have an in-house tech team.
It is a platform for people who don’t know how to code, but know the power of sales funnels. ClickFunnels will help you lead your visitors step-by-step through the buyer’s journey from opt-in to sale, and future sales beyond that.
The simple drag-and-drop page editor makes it easy to have a website up in a fraction of the time as you would normally need to build a website, and is already set-up to help with high conversion success.
Most websites are pieced together with various plugins, code, and systems that may convolute the build process, and can take more time than you want to build. This may not be such a bad thing if you know what you are doing, but if you are not heavy on technical skills, then ClickFunnels is the platform for you.
How Can ClickFunnels Help Your Business?
ClickFunnels is built to be easy for your business to use, so if you don’t have anyone in-house that can do technical things like build websites or sales funnels, then your business needs a program like ClickFunnels.
If you are selling a product or service, sales funnels are an amazing way to get leads in the door, teach them about your offering, why they need it and not only sell them something, but possibly upsell them to higher priced (high ticket) items.
The idea is that if you have gained the trust of the consumer and they pull their wallet out, they have given your business and your product their seal of approval. This is the time when they are most likely to buy more products from you, when they are already spending money with you.
So if you are in the business of selling whey protein for bodybuilders, your upsell (next page in the funnel the customer is redirected to after the initial purchase) could be more of the same product, but at a discount. People need to stock up after all.
If you sell a lawn mowing service, your initial sales page may be a lawn mowing, and your upsell could be either a discount on a continual maintenance program, or something simple like throwing in shrub trimming for an extra 10%.
The beauty of ClickFunnels is that when a visitor enters their credit card information on the first page, they don’t need to enter it again on the next pages of the funnel. It’s a simple click to add to their original order.
Remove the friction of purchasing in this way and you have the recipe to scale your business like crazy.
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Ready to give it a try?
Check out the 2 week trial and see if ClickFunnels is right for you.
Can ClickFunnels Replace Your Website?
ClickFunnels can be used to replace your website by streamlining the sales process. Instead of giving people countless options to click around your traditional website with no one call-to-action, a sales funnel gives the visitor one obvious call to action to help make the sale as frictionless as possible.
If you like the look of a traditional website, ClickFunnels does have a template that mimics this format with different navigation items along the top to click on, but each page is streamlined for conversion, giving one clear call-to-action across all pages. Visitors should never be confused about what you want them to do next.
Instead of replacing your website, or using the optimized template, you do have a third option.
You can have your normal site wherever you want, and you can simply host your sales funnel on the ClickFunnels platform. You would accomplish this by making a subdomain for your funnel and pointing it to ClickFunnels instead of your normal website platform. So if I were to do this with my site, I would have mastersalesfunnels.com be my normal website on WordPress (which it is), and then I could have seocourse.mastersalesfunnels.com be my sales funnel domain.
Using a subdomain is a little bit more advanced, but ClickFunnels has tutorials to help walk you through setting this up if this is the path you want to go.
Types of Funnels For Your Business
There are a ton of different types of funnels that you can use in your business. It would be difficult to list them all here.
A simple one to start with is the Opt-In funnel.
In this funnel you give something away for free (a guide, ebook, checklist, whitepaper, etc.) in exchange for the visitor’s email address. You can run paid ads to your opt-in page, and include the opt-in on your blog posts. It will likely cost you money to acquire the leads, but you are provided value to people who are interested in your content, and then you will be able to market to them for paid products via email.
Free Plus Shipping funnels are a favorite of ClickFunnels founder Russell Brunson.
It’s how he sells all of his books.
He offers the book for free, and all the visitor has to do is pay shipping and handling to help offset his costs. This offers massive value to the visitor through his amazing content, and then he offers even more value with paid offers on upsell pages through the rest of the funnel.
You can check it out via my affiliate link for DotCom Secrets here.
DotCom Secrets is an amazing book that will introduce you to the concept of funnels and email marketing by-the-way. It’s what really got me into funnels, and if you are new to the game, there is no better way to pick it up than for free.
Another common funnel is the Webinar Funnel.
You get people to sign up for a free webinar where you teach them valuable content, and then have a link at the end where they can buy a course, one-on-one training, or whatever you next step in the value ladder contains. Provide value, and then sell.
All of these funnels and many more have pre-built templates ready to go inside of ClickFunnels.
Agency Use of ClickFunnels
Websites aren’t traditionally designed to sell products.
They are more designed as a digital brochure that simply gives people information and then hopes they hit the contact page to send the owner a message.
Is that what you want to sell your agency clients?
Or do you want to sell them tried and tested methods that sell products and services?
You want to give your clients a sales funnel.
While 1 ClickFunnel account can only host up to 3 domains, you can make extra money by selling ClickFunnels to your clients.
Build ClickFunnels into the monthly cost that your agency charges and build your clients a turbo charged funnel that will launch their business to the next level.
The best part?
As a current ClickFunnels member you are automatically an affiliate and can earn up to 40% commissions for people you sell subscriptions to. That means you are not only getting paid by your client for your services plus their ClickFunnels subscription, but you are also getting money back from ClickFunnels because you made the sale to begin with.
That’s money that you can pocket or pass back to your clients.
Start Your 14-Day ClickFunnels Trial
Ready to give it a try?
Check out the 2 week trial and see if ClickFunnels is right for you.
How Much Does ClickFunnels Cost per Month?
ClickFunnels currently has 3 tiers of plans ranging from $97/mo up to $1,497/mo.
ClickFunnels lowest plan costs $97/mo and allows you to run 20 funnels, build out 100 pages, and connect 3 domains. You also get access to Funnel Flix, which contains courses and training from brilliant marketing minds across the world.
If you upgrade to ClickFunnels Platinum for $297/mo you are allowed unlimited funnels, unlimited pages, you can connect up to 9 domains, and you get hours of additional training and course to up your funnel game. You also get access to something called follow-up funnels which allows you to reconnect with people after they’ve left your funnel to try and continue to help them and sell them your products.
The highest level tier is called the ClickFunnel Collective and runs $1,497/mo. With this level you get everything that you get in the collective, but you get to use up to 27 different domains, and you get access to some of the most elite trainings in copywriting and media buying.
Depending on what your business goals are, most of you are likely to at least start with the basic plan. Even if you run an agency, as stated above, you can get your clients to each pay you for the lowest tier plan and get some money back for that in affiliate sales.
ClickFunnels Is Better With Funnelytics
If you are really ready to wow your clients or take your business to the next level, then the jelly to ClickFunnel’s peanut butter is Funnelytics.
Where ClickFunnels takes care of the building of the funnel, Funnelytics takes care of the planning of the funnel, and the later optimization of the funnel.
As shown in this graphic, the two programs make a beautiful combination.
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Funnelytics > Clickfunnels > Funnelytics
You can use Funnelytics’ drag-and-drop editor to plan out the pages and steps of your funnel. You can then forecast conversion rates and add simulated traffic using the forecasting feature to hypothesize how much money the funnel can potentially make if you hit your goals.
Then you pop into ClickFunnels and build the pages of the funnel.
Link the pages up with Funnelytics and you have a killer dashboard that shows you where your funnel is working, where the leaks are that you need to fix, and where you can do better.
The visual nature of the program will make it easy for any client to see the ROI you are generating for them. Show this to a client as a proposal and you are way more likely to win them over.
The Funnelytics team has even gone so far as to Funnel Hack some of the best digital marketers out there, and given you all of the swipe files (content) and video tutorials on how the funnels were built. Beyond that, they have built most of this million dollar funnels out for you in ClickFunnels.
If that connection weren’t enough for you to see that these 2 programs should be used together, then this next piece of info will surely seal the deal.
Russell Brunson, founder of ClickFunnels has recently launched his Traffic Secrets funnel for his new book.
It’s a funnel where he gives the book away for free and has upsells on the backend.
The last step in the funnel is an opportunity for you to get Funnelytics Pro for life for a one-time fee!
*Note: He has also recently retroactively added Funnelytics to his DotCom Secrets and Expert Secrets funnels if those books are of greater interest to you and will help you more in your business.
Ready to Get Started With ClickFunnels?
You can start your 14-day free trial of ClickFunnels below.
If you would also like access to Funnelytics Pro Lifetime deal, the only way to get it is through one of the funnels mentioned in the previous section.
If you are new to sales funnels, I would recommend starting with the DotCom Secrets book and collect the others as you dig in to learn more.
If you ARE new, WELCOME TO THE EXCITING WORLD OF SALES FUNNELS!
