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Start boosting your sales by funnel hacking before creating a sales funnel for your business.
If you’ve been curious about how your competitor is making more money than you do, then learning how their sales process works is a good idea.
After you mastered their strategy, then it’s the right time to start building a funnel for your business.
But what exactly is a sales funnel and why are marketers applying it to their business?
In this article, I will be telling you what a sales funnel is and also the concepts of funnel hacking.
What is a funnel in business?
A funnel in a business is responsible for guiding the prospect throughout the entire sales process.
The funnel captures the leads after they click an ad and eventually guides them until they decide to purchase the product or not.
To put it simply, its purpose is to convert leads into customers.
The stages inside the funnel
When creating a sales funnel for your business, it’s important that you know the four important stages:
- Awareness – the prospect is aware of your brand
- Interest – the prospect becomes interested in what you’re offering.
- Decision – the prospect is interested in your product but isn’t sure if they’ll buy from you yet.
- Action – the prospect bought your product and is now a customer
Is a marketing funnel and sales funnel the same?
The marketing funnel and the sales funnel have different purposes and it’s actually quite easy to understand.
Inside the marketing funnel is where the prospects are introduced to the brand.
It focuses on the first two stages specifically the Awareness and Interest stages.
Meanwhile, the sales funnel focuses on guiding the prospects from the marketing funnel until they make a purchase.
This is the part where they Decide to give their email to you in exchange for a free product until they reach the bottom of the funnel.
The bottom of the funnel is basically the part where the prospect turns into a customer since they made an Action to buy your product.
Do sales funnels really work?
A sales funnel will work if you’ve mastered the art of funnel hacking.
Marketers use funnel hacking before they build their own funnel for their business to make sure that their strategies can generate sales.
Although there are also so many things to consider when building one, funnel hacking is actually a bonus since it gives you time to strategize everything.
And if you want to know how more about what’s inside a sales funnel, and understand all the elements, you may read our DotCom Secrets Review.
It’s a review that talks about how you can make effective sales funnels using ClickFunnels.
What does funnel hacking mean?
Funnel hacking is a marketing strategy that involves using your competitor’s sales process to build your own.
It’s actually one of the easiest and effective ways to grow your business.
When funnel hacking, you’re practically studying their sales process to see what’s inside and testing if it might also work on your business.
This strategy doesn’t mean that you have to copy their sales process since that’s illegal.
Just like what I previously mentioned, you can study a competitor’s sales process whether they’re;
- Direct – this type sells products similar to yours to the same target audience.
- Indirect – this type doesn’t sell products similar to what your company sells but has the same target audience as you.
- Companies using the same type of funnel strategy as your competitors.
Why is it important?
When you master the process of funnel hacking, there’s a chance that you’ll also be as successful as them.
Although it doesn’t always mean that you’ll earn as much as they do, but it’s still a good start.
The good thing about funnel hacking is that you’ll also be able to pinpoint the crucial steps inside a sales funnel so you can avoid mistakes in the future.
By using this strategy, you’ll also have the chance to increase the traffic inside your website and eventually get profit from that.
How do you do it?
You can easily start as a funnel hacker by pretending as a normal customer and signing up or clicking an ad on any website.
Just like a detective, you need to take note of what’s inside each step so you can study the details later.
If the website requires an email address, that’s also a great opportunity to know what type of emails they send so you’ll get an idea.
Each step is very important so you can also learn if the process might work for you too.
Here’s how you can become a funnel hacker/funnel detective in a few easy steps
Identify your competitors
If you don’t have a specific company yet, then you might as well go to Google and search for companies that sell the same stuff as you do.
You don’t have to funnel hack 50 websites since 10 is already enough.
Take note of everything
Document every detail including the bait that caught your eye.
If possible, getting screenshots is better or you can also record your screen to make it easier for you.
That way, you can watch it later.
Analyze your notes
Start analyzing all your compiled ‘evidence’ and dissect all the important information including the colors or theme that they use.
In case you didn’t know, colors also have an impact on the buyer’s perspective based on psychology.
Identify what type of tools or sales funnel they’re using
Do they use social proof on their website?
Which part of the funnel do they show their popups?
Try their product
Since you’re pretending to be a customer anyway, why not consider buying their product?
That way, you can also determine how quickly they answer queries or how they nurture customers.
Rebuild the elements
Now that you already came up with your compiled notes, it’s finally time to rebuild everything and start adding your elements.
Test everything and see if it might work with your products and then you can start building your sales funnel on any funnel-building platform.
Everyone has their special way of ‘investigating’ a sales funnel and you might even develop a different strategy to funnel hack a competitor.
However, if you think this process suits you, then go for it.
But if you have a different plan instead, might as well try that one too.
There’s no right or wrong method in funnel hacking as long as you’re not copying the entire sales funnel, then you’re good to go.
If you want to learn how to do funnel hacking, we recommend getting the free DotCom Secrets Book by clicking here.
What is a funnel strategist?
A funnel strategist is the one who designs, tests, optimizes and maintains sales funnels for a company.
They’re responsible in developing funnels while making sure that each stage inside the funnel is working.
If the business isn’t making money with its sales funnel, then the strategist will identify the errors and fix it.
Is funnel hacking legal?
Funnel hacking is legal especially when it’s done correctly and the strategist didn’t copy everything from someone else.
Copying is illegal so you might want to take note of that and be careful all the time.
Do ClickFunnels really work?
Once you’ve mastered funnel hacking the right way, then you can take advantage of ClickFunnels features.
The platform specializes in building effective sales funnels for your business and you can even make money as an affiliate.
In case you didn’t know, they have an amazing affiliate program that lets you earn a 40% recurring commission, every time the customer pays.
Is a sales funnel a pyramid scheme?
A sales funnel isn’t a pyramid scheme despite looking like an inverted pyramid.
Pyramiding is an illegal strategy that involves taking advantage of a participant to scale into a winning position.
On the other hand, a sales funnel is a marketing strategy that’s legal and is defined as a process that turns potential customers into buyers.
What is Russell Brunson’s net worth?
Russel Brunson is the genius behind the New York Times best-selling book, Dotcom Secrets, that teaches marketers how to apply funnels in their business.
Brunson is worth $37 million and makes $5 to $10 million a year for the successful ClickFunnels software that he co-founded with fellow marketers.
The platform has been helping business grow their sales through building effective sales funnels for their online websites.
You may also click here to get an overview of what’s inside the book.
How much are Funnel Hacking Live tickets?
The Funnel Hacking lasts 4 days including registration day and costs $997.
It is an event that will happen on September 22 to 25 and is hosted by the funnel hacker himself, Russel Brunson.
As of this writing, there are 467 in-person tickets left and 3,996 for virtual tickets.
The event covers different funnel strategies that you can use for your business.
If you want to learn more about how to do funnel hacking, we recommend getting the free DotCom Secrets Book by clicking here.