It’s just all about you, isn’t it?
No really, but in some instances it should be.
We know that making sales and implementing funnels is all about our customers and how we can solve their problems.
That aside, trust is a really big factor in making a purchase decision, and therefore there has to be information about you available out there somewhere so people can learn about you, your credentials, and why they should trust what you have to say.
As we learned in Expert Secrets, being the attractive character in your business is an important way to build trust with visitors, turn them into customers, and then into raving fans.
How do you start the process of being the attractive character and building this trust?
Start with a hero funnel.
What is a Hero Funnel?
You are the hero in your business.
You are the one with the expert knowledge.
It is your duty to share that knowledge with your audience and help to solve their problems.
In order to start that process, you need to start telling people about yourself.
Why should they listen to you?
What problems can you help solve for them?
A Hero Funnel is a page telling your audience about yourself and why they should follow you. It sets you up as the expert that people are looking for, and showcases your relatability and credentials that will give people reason to listen to what you have to say.
There is a form on the page for people to sign up to your regular email newsletter where you promise to deliver free value and paid solutions to bigger problems through follow-up email sequences.
If you want to sweeten the pot for signing up a little bit you can also offer something life a free ebook that will help them solve some of the more preliminary problems, thus building your trust even further.
This type of funnel is amazing to introduce people to your world, provide them with value up front, and to build your credibility as an expert who can help solve the problems of your target audience.
Why Do You Need a Hero Funnel?
People do business with people that they know, like, and trust.
That’s the point of a hero funnel.
Let people get to know you by introducing yourself, giving your backstory, and what credentials you have that allow you to teach them solutions to their problems.
Help them like you by giving relatable origin stories that show them you really were where they are now at one point in your life, and what you are teaching them is what got you to where you are today.
Build trust by being transparent within your hero funnel, being a little vulnerable, and relating to those who are reading through your story.
Nail these three things and you have a powerful asset for your business that will get people to sign up for your email marketing list, and thus hear more about your offers when you send them into your other sales funnels.
Who is a Hero Funnel For?
Not every business will rally around an attractive character, but most have the opportunity to.
Think about Dave Ramsey. The business of getting out of debt just isn’t the same without his old-time financial wisdom in the center of it.
Total Gym is built around you trusting that Chuck Norris can get you into shape.
You get the point.
If you have a business where you are rallying people towards a cause of changing their lives and finding a way to better the world, then a hero funnel will likely help you in your business.
The Hero Funnel Thank You Page
The thank you page in the Hero Funnel should be used as an opportunity.
It’s good to have some way to let people know how they will get their deliverables if you are offering one in your Hero Funnel, but other than that, you should really be driving home the value that you will be offering people, before they even get to your paid sales funnel.
The idea of a Hero Funnel is to introduce yourself and build trust with your audience. Making a paid offer at the end of that may cheapen the experience, but there are other things you can do.
You have already captured their email address, so you can sell them things later.
Right now you need to focus on providing value. Use the space on your thank you page to give people a free guide, or to send them to subscribe to your podcast where you give away free advice, tips, and resources.
Start the relationship out strong, and your higher conversion rate in your sales funnel will thank you later.
Learn More About Lead Funnels
Every business needs leads.
Lead Funnels will help you give people value while capturing their email address and allowing you to market to them further in the future.
If you are new to building funnels, and especially to utilizing lead gen funnels, I always recommend the Lead Funnels Swipe File.
For $7 you learn the basic mechanics of what lead funnels are and how they can help your business.
Not only does it give you the information you need on lead funnels, but you also get over 106 world-class examples of lead funnels that have been successful in generating millions of leads for top-companies.
It’s a super value-packed ebook, and it’s a steal for the price they are offering it for.
Check it out below.