It’s long been established that you need a web presence in order to have a flourishing business.
This was often manifested in the form of a website. On a website you could add your services, specials, information about your business, and a nice contact form so people can reach out.
Then along came sales funnels. These were amazing marketing tools that allowed you to direct people through your sales messages in a specific order. It helped improve conversion rates and raise profits.
The problem was that there was still something missing from the traditional home page that was more familiar to internet users and more friendly with search engines.
That’s why a hybrid of the two was created. This is known as the Home Page Funnel.
Introduction to the Home Page Funnel
Google has an issue with landing pages that don’t link to other sections of a website. These are called orphan pages, and if you have one of these as the home page of your main website, you likely aren’t going to rank very well.
The solution to this problem is to have a more traditional-style website homepage, but instead of just a generic page with information about your business, your modernized homepage links out to the different funnels you have created.
This is good for your SEO because Google won’t see orphaned pages anymore.
This is good for your brand because people who land on your homepage will see many different offers that can solve their various problems.
It’s good for you because you don’t have to guess what people are interested in. They will start themselves off on the funnel that solves their current problem.
The Issue With Traditional Home Pages
Traditional websites, and especially home pages, don’t offer people a good way to find what they are looking for.
Sure you can give information about your company and services, but ultimately people can click around and find their own way around your website.
This makes your website more of a digital brochure than a sales tool.
With this more traditional type of website you don’t control the flow of information given to the visitor. They click around, see what they want in the order that they want, and then either contact you, or click off.
This creates a confusing mess and makes it impossible to control your sales message.
This is why sales funnels are growing in popularity. They allow a consistent delivery of your sales message.
But what about when people want to see a traditional-type website?
Why Do You Need a Home Page Funnel?
Having a Home Page Funnel solves all your problems.
You can create as many funnels as you want, run ads and traffic to them, and they will help you deliver your tailored sales message in the order you want it seen.
All of your funnels can then be linked off of your home page funnel where people can see a semblance of a traditional website. This page is really just a portal that houses links to your different funnels.
On the Home Page Funnel you lay out the different problems that you solve and link out to the different funnels that solve these problems for your visitors.
It’s really the best of both worlds.
Variations of the Home Page Funnel
If people are already on your email list, you can send them to whatever funnel you think will best solve their next problem.
Therefore it stands to reason that the homepage funnel will be more for people who aren’t on your list yet, your cold or warm visitors.
Following this conclusion, your Home Page Funnel will be a hub for your lead funnels that will solve multiple problems and help warm up your visitors.
The idea is to get them on your email marketing list with the freebies offered in your lead funnels, and then hit them with follow-up funnels and sequences that will get them to start paying you for higher-value information.
If you really only have one main lead funnel offer, you can organize your entire homepage into a sales letter that helps sell this offer to visitors and get them to opt-in.
Most of the time the Home Page Funnel will be more of a hub to house multiple offers and make Google happy by showing them you have a traditional home page.
The Home Page Funnel Thank You Page
As stated, your Home Page Funnel is meant to lead people to the various offers you have, likely lead funnel offers, that warm them up to your business and your solutions to their problems.
This means that your thank you page definitely shouldn’t be wasted.
As with every thank you page on a lead gen funnel you should utilize this space to make the next offer, the start of your follow-up funnel.
This can be a paid offer, or the next free offer leading to a paid offer, depending on how much value you have to offer.
Whatever you choose, make Step 1 of your thank you page instructions on how the lead can claim the opt-in they just signed up for.
Step 2 will then be the first step of your next offer.
Since you have it broken down into steps, people will be more likely to keep clicking through to the next phase.
Learn More About Lead Gen Funnels
While the Home Page Funnel is kind of the funnel hub, you still need to be able to fill it with various lead funnels.
There are a ton of different funnels you can use to build your email list.
To learn about these funnels, I always recommend the Lead Funnels Swipe File.
Not only will you learn about how to construct a lead funnel, but you will get to see over 106 world-class examples of lead funnels that are working for successful digital marketing companies today.
It’s a great guide to get started with learning how to implement these powerful tools in your business.