Don’t know how to build a webinar funnel?
Well, today’s your lucky day because after reading this article, you can start launching your very first webinar in five easy steps.
You’ll also have an idea of how you can create an automated webinar funnel that you can use for your business.
Gone are the days when we used to go on trips to attend seminars thanks to modern technology that brought it right to our computer.
And with today’s pandemic situation, this is the perfect time to host a webinar since people are encouraged to stay safe at home.
Now let’s define what a webinar is so you’ll have an idea of the basic concepts before launching one for your audience or business.
What is a webinar?
Webinars are just like seminars except that they’re done virtually where the audience watches the host on their screens to learn something new.
Unlike video calls, a webinar doesn’t require you to be part of the video since it will only show the host or lecturers who are giving a presentation.
If you’re planning to host a webinar for your business, then you should consider creating a webinar funnel.
What is an evergreen webinar?
An evergreen webinar is a webinar that stays relevant for a lifetime.
It’s not the type that only exists for the hype and it is actually what most people do for their live training sessions, interview sessions, tutorials, and more.
Evergreen webinars are important because you can use them anytime especially when you ran out of topics to discuss.
Businesses like to do this since it saves them time and they can just use a prerecorded video on their presentation page.
This particular webinar also makes you an expert since you already have all the answers to the most commonly asked questions by your audience.
What is a webinar funnel?
A webinar funnel is a powerful tool that can help your business grow in no time by converting leads into customers.
Since people love to watch video content all the time, a webinar funnel also encourages them to purchase in the end especially if your content provides value.
However, there are also a few things to consider when hosting a webinar so you can generate more leads in the future.
If your webinar isn’t that engaging, there’s a huge chance that they won’t stay interested to watch no matter how good your content is.
Just think of those days at school where the teacher is speaking with a monotonous voice and has a boring vibe with them.
Pretty dull, right?
Another big factor is confidence.
Whether you’re a first-timer or a veteran, when hosting your webinar, you should always show confidence since it gives your audience an idea that your content is credible.
Trust me on this one because this is one of the reasons why webinars fail all the time.
Lastly, you should also do follow-ups after each discussion since this increases audience engagement.
You can either send them a follow-up email or ask them if they have questions especially if you’re hosting a live webinar.
Keep in mind that these three factors are what make your webinar good enough to attract more leads since people who enjoyed it are much more vocal about their experience.
Think of it as free marketing.
How to Build a Webinar Funnel
Think you’re ready to create your very first webinar funnel?
Great!
Let’s get started!
Registration Page
The registration page is where people sign up to join your webinar and qualify as a lead.
This is where you will get their details so you can send them updates about your webinar or give instructions.
Since this is a sales funnel, it also has to follow the hook-story-offer structure but differently.
Your registration page should have an irresistible headline (hook) that makes them curious so they won’t hesitate to give their email to you.
Don’t put a boring headline that says, “Free Webinar on Keto Diet to Start Losing Weight”
Although this works too, it isn’t enough to make them curious about your content that’s why you shouldn’t spill the beans right away so you can get more leads.
Another effective element to add to your registration page is to tell them about your story and you can easily do it with your headline or maybe on another block.
“My 30-Day Diet Experience That Helped In Weight Loss and Changed My Life Forever”
See how you’re making them curious with your headline?
To support your headline, you can also tell them a short story about your experience to convince them to join.
By the way, you can also do this after they’ve signed up for your webinar by sending them a soap opera sequence to hype them up before the webinar.
Thank-You Page
This is where you thank your leads for signing up and it is also the place where you build a relationship with them.
Some people add videos on this page to give tips or to say something about themselves like a short introduction to give the audience an idea about the host.
Another important detail that needs to be included here is the instructions.
You can tell them the instructions right away or you can tell them that you have already sent the instructions to their email.
By the way, you can also show them a low-ticket offer on this page that they can find useful for the webinar.
Webinar Room
This is where your webinar will be held and some people like to use Zoom, Skype, Microsoft Teams, etc. for their webinars.
Usually, the link to this page is sent to their email so they can easily click it once the webinar starts.
The Order Form Page
The Order Form Page is where you encourage your audience to buy something from you (offer).
If you’re selling digital content that you mentioned during your webinar, this is your CTA.
However, there’s one important thing that you should always keep in mind: DO A RECAP.
Since your offer is relevant to your content, do a quick recap on what it is all about, and don’t make it look like you’re reselling since you have already (lowkey) done it during your webinar.
You can also give them a different offer, an upsell, or anything that takes them to another funnel on your value ladder.
The Replay Page
This is where you send a recording of the webinar to your audience after the session and it has to be available only for a limited time to create scarcity and urgency.
The replay page is very important especially for people who missed out on the good stuff from your webinar.
Plus, it also gives people who failed to show up, a copy that they can watch in case they want to catch up.
How do you create an automated webinar?
An automated webinar is recommended to those who have mastered the art of live webinars.
This works for agencies or businesses who regularly do webinars for their clients so they can use prerecorded videos since the content is basically the same.
Registration Page
The registration page of your automated webinar funnel has all the essential elements in the regular webinar funnel.
Presentation Page
Compared to the regular webinar, the presentation page of your automated version is where the audience can instantly watch after signing up.
This means that they no longer have to wait for hours, days, or weeks just to stream the webinar.
Order Form Page
The Order Form Page of your automated webinar is just like the regular one where you’re doing a quick recap (not reselling) and encouraging them to make a purchase.
How can I create a webinar funnel for free?
Creating your webinar is easy and free with ClickFunnels and GrooveFunnels since both platforms have excellent tools and features built for building funnels.
These two platforms have made their reputation for being excellent funnel builders that helps marketers build sales funnels without learning the concept of web development.
So you don’t need to worry if you have never built one before because that’s what makes both ClickFunnels and GrooveFunnels the best.
How to get more people to join your webinar
Since a webinar requires an audience, then you should also work on getting people to attend and there are only two easy steps to do that.
Take time promoting your webinar
Don’t promote your webinar if it’s up in a week.
The best way to get an audience is to spend weeks promoting your webinar so you can reach more people to invite.
Send follow-ups
Once they already signed up for your webinar, then you should send them email follow-ups consistently so you can have a high show-up rate.
This is very effective since people will get even more curious about it and eventually join your webinar.
Since you already know how to build a webinar funnel, why not learn more business strategies? Check out our DotCom Secrets review by clicking here.
Don’t forget to share this post with your fellow marketers so they’ll have an idea too. Good luck!
