Let’s talk about what a funnel stack is all about and how it can increase your sales on autopilot.
You’re probably wondering why I mentioned “autopilot” in the first sentence, right?
In sales funnels, it’s easier to make a sale without having to convince your customers to buy your products or services all the time.
Although building one is a manual process, when you finally have a sales funnel that works, then you don’t need to spend more time generating leads or do follow-ups since it does all the job for you.
But how do you increase sales if you already had a customer reach the bottom of the funnel?
Through funnel stacking, of course!
What I like the most about funnel stacking is that it helps your customers move to the next step where you show them another offer.
If you think about it, a sales funnel with so many pages is already a big NO and it can somewhat affect your reputation as a marketer.
In funnel stacking, you’re not making it a very long process but a short process that you can extend over time.
Before we talk about funnel stacking, let’s talk about the different types of funnels first to help you understand how you can start making sales on autopilot.
What are different types of funnels?
There are different types of funnels that you can use for your business and each type of funnel can be used in funnel stacking.
- Lead Funnels – a type of funnel that helps generate leads
- Webinar Funnels – this funnel is great to get people to sign up for your webinar.
- Cart Funnels – these are great for increasing customer cart value since it focuses on selling products or services.
- Book Funnels – a funnel that increases the value of a book that you’re selling.
- Survey Funnels – for conducting a survey before presenting a special offer
- Product Launch Funnels – makes your product launch successful through a funnel that builds pressure and excitement before its release.
- Video Sales Letter Funnels – this funnel uses a video presentation that instructors, coaches, etc., can use to sell a product or service
- Application Funnels – these are great for getting high-quality leads
- Challenge Funnels – just like cart funnels but it usually lasts for a number of days where people participate in a certain challenge and are presented with an offer once they are finished.
- Summit Funnels – this type of funnel is great to get more people to join your virtual or physical summit.
If you’ve read our DotCom Secrets Book review before, then you probably know more about how you can use these funnels.
What is a funnel stack?
Funnel stacking is when you get your customers to ascend to another valuable offer or funnel.
Oftentimes this is done after they finish a step like subscribing to your newsletter, buying a product, etc.
Sales funnels are a never-ending process and it’s actually a great way to sell products or services as long as you present them with a much more valuable offer each step.
As you keep providing customers more value, the chances of getting them to hit the ‘BUY NOW’ button each step is pretty high.
However, you should also take note that when doing a funnel stack, you need to provide more value as they ascend to your value ladder.
In case you didn’t know, the value ladder is how you “warm-up” your customers into your most valuable offer, which is typically the last and most expensive one.
How does it work?
To explain how funnel stacking works, let me give you an example.
Suppose you’re selling a digital product like templates for stickers and your target customers are those who make stickers, journals, car decals, etc.
Most of them probably know how stickers work but only a few of them know how to make them.
Since your goal here is to establish a relationship with your prospects, start by creating a lead squeeze funnel where you offer a free sticker template in exchange for their email address.
Next, you can send them an email sequence where you nurture them with your next goal, a $$ webinar that teaches them how to create stickers.
In your email sequence, try to let them understand the benefits of why they should learn to create stickers for their business.
If they signed up for the webinar, then your email series worked, but if not then you might want to send them different emails again soon.
After the webinar, this makes it easier for you to introduce them to a new funnel with another offer that’s more valuable than before.
Do you finally see how funnel stacking works?
Funnel stacking helps you sell products in a long process that doesn’t annoy customers but instead, strengthens your relationship with them.
Compared to a funnel that has over 10 upsells, a funnel stack gives the offer right away and it doesn’t delay the process of delivering the product to your customers.
Using this strategy is very effective in encouraging your clients to buy more without delaying the process of them receiving the product.
Why do you need a funnel stack?
A funnel stack helps build and strengthen your relationship with your prospects whenever they proceed to each step of your funnel.
Everyone will buy anything that gives them value no matter how expensive it is.
The value ladder exists to give what your clients need and creating a funnel stack can help you make more money even on autopilot.
Can you use ClickFunnels to Funnel Stack?
It’s easier to funnel stack on ClickFunnels since it’s a funnel-builder software that lets users create their own sales funnels in one platform.
The software has amazing page design features and other tools that let you stack and customize your funnel pages into a high-converting funnel, thus, increasing your sales.
Nonetheless, if you haven’t tried building a sales funnel before but are planning to create a funnel stack, this doesn’t mean that you should wait for all your funnels to go live first.
You don’t need multiple live funnels just to create a stack.
Simply create your first funnel and focus on growing it as you keep on adding more.
What is a follow-up funnel?
A follow-up funnel is used to get customers to the next step of your value ladder.
It’s used in funnel stacking to encourage more people to ascend especially when they reach the last part of a sales funnel.
The follow-up funnel is done by sending emails after a few days or weeks after the customer made a purchase.
This type of funnel is essential in funnel stacking since it’s what “notifies” them about another offer that they might be interested in.
You can think of it as a bridge that connects them to another sales funnel.
In the next few sections, we will be answering a few questions about funnel stacking and sales funnels.
What is the importance of sales funnels?
Sales funnels play an essential role in guiding your customers throughout their buying journey.
It uses the concepts of the four stages of the sales funnel specifically: Awareness, Interest, Decision, and Action.
It’s also a never-ending process where you can offer new products or services without to your prospects in the longer run.
In fact, it’s the reason why Russel Brunson, a co-founder of ClickFunnels, became so successful even though he just started with a free book that popularized the concept of sales funnels.
Now, he’s helping people get the same success as he did through ClickFunnels.
How can I build a sales funnel that works?
When creating a sales funnel, the landing page is often the first thing where your prospect will arrive after clicking an ad or a link from somewhere.
One of the primary goals of a sales funnel is to sell a product or service that lets prospects exchange their contact information, like an email address, with something valuable.
If you don’t have a valuable offer then this makes it hard to get people to enter your sales funnel.
The first offer is usually a free product like an e-book that contains most of the information that they need.
Once your prospect gives their information, the next step is to nurture them by providing educational content about your next valuable offer.
The last step is to close the deal by adding a Call to Action where they can make a purchase.
Marketers often see this final step as an opportunity to move customers to the next part of the sales process.
These are the most common steps inside a sales funnel and marketers just like to spice things up by adding upsells, downsells, one-time offers, etc.
Where to create a sales funnel
When creating or building a sales funnel, ClickFunnels is an excellent platform to use since it specializes in funnel-building.
With its advanced analytics tool, you can easily determine the behavior of your funnel pages and see which one is making your potential customers leave your page.
Pricing starts at $97 to $297 a month for regular and platinum features.
By the way, before you start to build one, determine which type of funnel do you want to use first so you can plan things out.
Do you need a funnel builder?
A funnel builder like ClickFunnels is software that’s designed to create web pages for your sales funnel.
It comes with an amazing template library that you can use to save time in designing your funnel pages.
Using software also helps automate your entire sales process and makes troubleshooting a lot easier.
On the other hand, you can also use other software like GrooveFunnels, Kartra, Systeme.io, GetResponse, and more.
What is GrooveFunnels all about?
GrooveFunnels is also an impressive funnel-builder software that has more features than ClickFunnels.
As of this writing, GrooveFunnels offers lifetime free access to its amazing suite of tools that lets you create a website from scratch and build sales funnels for your business.
Should you use funnel mapping software?
The good thing about using funnel mapping software is that it allows you to visualize your sales funnel in real-time scenarios.
This type of software helps you add all the elements of your sales funnels and analyze if the process might work or not.
MarketPlan.io, Funnelytics, GERU, Google Analytics, and more work excellent in funnel mapping.
Truly, a funnel stack can help you become successful as a marketer once you’ve learned how to mix and match your different offers.
If you’re interested to use more sales funnel strategies like what this article is all about, we highly recommend reading our DotCom Secrets Review here.