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No matter how good your product or service can be, if you don’t know how to hook people with your offer, you’ll never attract a good number of customers.
Delivering a ‘message’ to your prospect is what grabs their attention and makes them interested to learn more about what you’re trying to sell.
You might be thinking, “Why do I need a hook when I already have an amazing network?”
The thing about hooks in marketing is that it doesn’t just attract customers, but also builds brand awareness.
How? Let’s find out!
In this article, we will be talking about marketing hook and how you can make a good one through copywriting.
What does Hook mean?
In the marketing industry, a marketing hook is simply a tagline or a slogan that relates to what your brand is all about.
Sometimes, it can also be a catchy jingle that customers are more likely to remember.
A hook is what attracts customers that also encourages curiosity and lures them to an irresistible offer.
It can also give information about the company or even describe positive traits that make customers want to interact with the company.
Although it might look like a Clickbait, since you’ll also be using a ‘bait’ for your offer, it’s definitely not.
Click baits are irrelevant and can be misleading since it provides no value.
A hook, on the other hand, has value and is 100% relevant to what your business has to offer.
Hook vs Strategy in Marketing
Most individuals often get confused with these two terms and it’s actually one of the many reasons why brands find it difficult to stand out.
The hook is basically a part of a marketing strategy that works as a magnet for your prospects.
It may generate sales but a hook’s main purpose is to tease consumers to enter your sales funnel.
Why is it important to hook your audience?
Think about it, if no one pays attention to what you’re saying, there’s a huge chance that they can’t learn from you.
And if you somehow got their attention, but miserably failed at grabbing that opportunity, you still can’t make anything out of it.
Hooks are very effective especially when a company launches a campaign through videos, images, or a jingle that usually lasts around 30 to 60 seconds.
Always remember that most hooks become more effective if they are shorter.
Marketing hooks that are longer than one minute will only scare consumers away since they’ll start losing interest in what you’re trying to sell.
How to Hook People or Audiences to Make a Sale?
Before thinking about how to hook people, think about having a good bait first, so you can catch something.
This can be an irresistible offer that pulls your potential customer in and hooks them before they even decide to close your ads.
Sometimes, you can also start with your offer too before hooking your audience and make them want to have you sell it to them.
Start hooking people with your bait or offer
Your hook should be interesting to them to the point that it interrupts their regular activity and starts to direct their attention towards you.
It can be in a form of video, image, or even a question that attracts them.
When you learn how to hook people effectively, you’ll get this amazing and unique opportunity to share your message.
This method also works for instructors who find it hard to get their audience to listen to what they are trying to say.
In marketing, before trying to hook prospects, you should also consider a few things first like:
- Where they are spending most of their time
- Is your target audience young adults?
- What are their daily problems?
This is very important since no one likes to go fishing on an empty lake.
And you don’t want to spend time trying to hook the wrong audience as this may only lead to less or even zero conversions.
You can even start hooking people by asking them a question.
Tell a story or a personal experience
Once you already got their attention, you can then start telling them a story that they can relate to and is also relevant to your offer.
It doesn’t necessarily have to be your story since you can use other people’s experiences that you can connect to the main topic.
This can be someone else’s problem or a horrible experience that your offer can solve.
For example, you’re trying to sell memory foam mattresses that have unique features like:
- Recommended by Chiropractors
- Comes with cooling gel memory foam
- Made from Eco-friendly and sustainable materials
- Lifetime warranty on the product
Sure, it’s a typical product description but since you want someone to eventually buy it, you can share a story that adds more value to your offer.
Start by asking them if they’re experiencing bad mornings because of their bed (this is the HOOK) and talk about a feature by sharing a STORY like this:
“A friend of mine often complained about having back problems due to his scoliosis so he went to see a chiropractor.
He was then recommended to get a memory foam mattress that forever changed the way his morning used to be.
Now I rarely hear him complain about his chronic back pain and is now more productive at work since it was always stressing him out.”
As you can see, just by sharing a story, a prospect having the same experience will very much proceed to buy your product.
Tell them about your irresistible offer
After luring them with your hook and telling them a unique story, start telling them about your offer.
This is actually the most important part that you shouldn’t miss since you already caught them and you can finally make a sale.
Just make sure that your offer provides value to your audience and that it can help solve their problem, which is the reason why they got hooked in the first place.
You can learn more about hook, story, offer and how to make the sale in Dotcom Secrets.
What is Copywriting?
Hint: It’s not copying written content from a book or an author.
Copywriting is simply a form of writing persuasive messages with the primary purpose of advertising.
It’s also a method of rearranging words from a sales copy to make a product saleable.
A hook is also a part of the copywriting process.
This form of writing in the business industry motivates people to take action like making a purchase, clicking a link, booking an appointment, and so on.
Copywriting materials include written promotions that are sometimes published on ads, catalogs, images, or anything that the consumer sees.
Copywriting Secrets Book: Brief Overview
No matter how big or small a company is, mastering the art of copywriting can grow your business in no time.
Copywriting Secrets is a book written by Jim Edwards that guides businesses and copywriters create engaging words that are guaranteed to make more sales.
Edwards is also the founder and owner of a marketing firm that mainly focuses on copywriting.
Why get the Copywriting Secrets Book?
The book will teach you how to make more clicks and conversions that can help reach your business goals through words.
It also comes with a step-by-step process on how to captivate prospects, tools to help you with copywriting, and secret formulas that he uses for big businesses.