One-time deals are everyone’s favorite since it gives them an idea that they’ll save more when they buy within the selling period.
The thing about this unique strategy is that it makes your upsells look more attractive to potential customers without even thinking twice before making a decision.
I mean, who wouldn’t want to grab the newest air fryer that they’ve been wanting to buy at a discounted price, right?
What I like the most about one-time deals is that it gives the prospect an adrenaline rush whenever they’re interested to buy something from you.
Although it’s not always guaranteed to work on your first try, when you use this structure and learn more secrets about copywriting, then you can get the most out of your prospect’s credit card.
Not gonna lie, but this has happened to me many times already that’s why I know it’s effective.
When you think about these so-called exclusive limited-time deals, it’s not always about saving more money when buying a product.
That’s because, in reality, people will always buy anything no matter the price as long as they know that they can get more value out of it.
But how do you even add more value to your products without breaking the bank?
It’s pretty simple!
You just have to learn the elements of a good one-time deal that we will discuss in the next sections…
What is a one-time deal?
One-time deals, one-time offers (OTO), or limited-time offers, are very powerful marketing strategies that optimize revenue and generate more profit for your business.
An OTO is also considered as an upsell except that it appears after making a purchase, usually within a specific period.
It can be a discount, gift, reward, or anything that the customer will find valuable.
However, it’s not just about throwing out crazy deals and there are essential elements to make it work effectively (this will be discussed in the next few sections).
What is an upsell?
Upsells are what persuades customers to buy more products, often an upgrade or add-ons, that are relevant.
It is also effective in nurturing your relationship with your customers and increase customer lifetime value.
One good example is when you avail a free trial version of an app and the company will start sending you emails about what you can get with the premium version.
And to make it even better, they will also offer a one-time offer where you only have to pay a certain fee and get 2 months for free.
That’s how amazing upsells work.
Why are one-time deals good?
One-time deals are great for your sales funnel since it provides customers more value when they buy more from you.
These deals are what push them to hit the ‘Buy Now’ button especially when it’s only available within a very short period.
What’s more exciting is that this marketing strategy can generate buzz on social media, therefore increasing more consumers to engage with your brand.
The reason is that these deals are what triggers FOMO (fear-of-missing-out) since they think someone else will buy the products that they’ve been dying to get before they do.
Additionally, this strategy is also very effective during the holiday season since it drives a sense of urgency and scarcity.
What is scarcity marketing?
Scarcity marketing is a tactic that uses a psychological approach to take advantage of consumer’s fear of missing out.
Businesses often add the phrase, “Hurry! Limited stocks available!” in their campaigns to create a sense of urgency and attract more customers.
How do you write a one-time deal?
Writing a good one-time deal involves following a structure or formula to make it work.
These deals are usually presented after the buyer makes their initial purchase on your website.
Initial confirmation
The moment your prospect clicks the checkout button, keep the buying loop open by telling them things like:
“Congratulations and thank you for your purchase! By the way, your order is still incomplete”
“Wait! Your order is missing something”
As you can see, we’re trying to keep the loop open even after they’ve made the decision to buy something from you.
Discuss benefits
The next part of your one-time offer should tell the prospect about the benefits of their first purchase.
“Here’s why getting _____ is an excellent choice”
Ask a new question
Your question should be relevant to the type of product that they just bought.
Since we’re trying to make an upsell, keep in mind that it also has to provide more value so they’ll be more interested.
It’s also quite similar to when you’re buying food at your favorite fast-food chain and the cashier asks,
“Would you like to upgrade your drink at a small price?”
Exclusive one-time deal
To make your upsell even more interesting, explain why they need to get the one-time offer right away and why only a few people can get it.
“We’re currently offering a free upsize meal for customers with a single-receipt purchase of $$$ and you only need to add $ to get this limited-time offer.
Results and Benefits
Next, tell them what are the results and benefits that they can get from your offer and why it’s best paired with their first purchase.
“Here’s why you need to get our premium-roast coffee beans with your espresso machine.
Our product is locally produced from 100% organic farms, where it’s not exposed to harmful chemicals that affect the richness and aroma of our coffee beans.
And since we are currently offering this at a very affordable price, you can start brewing your first cup of joe with our espresso machine the moment you receive your package.
Not only does it save you time from going to your local grocery store to buy some coffee, but it also saved you an extra $$.
That’s like hitting two birds with one stone!
Call to Action
Add a call to action to tell your prospect how they can get your special offer.
“Interested to get this exclusive one-time deal? Click the green button below to proceed to the next step.”
Value Stacking
Value stacking is where you will break your bundle into smaller pieces to tell your prospect what they will receive.
If you get this bundle today, you’ll also receive an exclusive _______ (usually worth around $$$) for free.
Create urgency and Repeat CTA
Tell them more reasons why they should get your offer today.
“By the way, our _____ is only available for a limited time on our website. And since you’re here today, don’t miss out on this one in a million opportunity and get this _______ today.
This means that if you leave this page right now, you’ll no longer get the chance to save more on our _______
So click the button on the right side to proceed to checkout.”
Social Proof
If your customer hasn’t bought the upsell, you can add testimonials from users who tried your products or services.
Where to create your one-time deal
ClickFunnels is an excellent software to build your OTO since it specializes in building sales funnels for marketers.
The software also comes with amazing features that can help grow your business online through funnels.
It can help create opt-in pages, sales pages, upsell pages, webinar event pages, membership sites, and order form pages.
Plus, you don’t need to have a background in coding and web development since it does all the work for you.
Plans start at $97 a month and they also offer a 14-day free trial for new members in their platform.
If you’re interested to learn more about sales funnels and increase your sales dramatically, check out our DotCom Secrets review here.
