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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

There is a lot of mystery behind the One Funnel Away Challenge.

What will you learn from the challenge?

What does it have to do with ClickFunnels?

Is it even worth it?

We all know that Russell Brunson loves his secrets, but sometimes you want to know more before you make a purchase.

This ultimate guide to the One Funnel Away Challenge (OFA) is designed to give you the answers you are looking for. If I miss anything, please drop your question in the comment below, and I will add it to the article.

Ready to learn the secrets behind OFA?

Let’s get started!

What is the One Funnel Away Challenge?

In case you aren’t even sure what OFA is and are here just because you heard about it through all the hype, let’s quickly define what the challenge is and what you can expect.

The One Funnel Away Challenge is an intense 30-day learning and doing event taught by Russell Brunson. Russell is one of the founders of ClickFunnels and a lifelong learner of marketing, both online and offline.

The objective of OFA is to teach you a new lesson about funnels every day, and then empower you to act on the lessons you learned that day. While you are learning the concepts of sales funnels and selling in general, you will also be completing daily activities and working towards building your first funnel.

The idea is to have a lead funnel built within the 30 day challenge that will help bring people to your business, and hopefully offset ad costs in order for you to get leads for free.

There are a variety of teachers showing you different angles of funnel building. You get the basic concepts, motivation and empowerment, copywriting, and execution.

Your One Funnel Away Teachers

Russell Brunson teaches you his knowledge about funnels in a concise video during most days of the challenge.

Steve Larson is your OFA coach who expands upon Russell’s topic for the day and teaches you how to sell. He is also a huge motivator to help you gain and keep your belief that you really can build your own sales funnel.

Julie Stoian teaches you the execution part of funnel building, actually taking you inside ClickFunnels to see exactly how you can put your plan into action.

A newer addition to the teaching team is Jim Edwards. Jim’s videos have been added since I took the OFA challenge, and are an amazing asset to the curriculum. Jim is a master copywriter and teaches you all about your messaging and how to write the sales copy on your funnel pages to actually get people to convert.

With the powerful lessons from these 4 marketing masters, OFA is a value-packed 30 days you won’t want to miss.

One Funnel Away Teachers and Coaches

How Much Does the One Funnel Away Challenge Cost?

The One Funnel Away Challenge costs $100.

$100 gets you access to the 30 day OFA challenge, Affiliate Bootcamp, the 30 Days Summit, and digital materials for the course. This includes your course workbook and a digital copy of the 30 Days book.

If you pay extra shipping and processing fees, you will get a physical challenge box that includes a hard copy of the 30 Days book, a physical workbook to write your plan down in, and an MP3 Player that has all of the OFA lessons on it so you can learn on the go.

That’s the fee for the challenge itself and the materials.

During the course of the challenge you will be prompted to build your team of “who’s” that can help you get things done faster. While not required, it will give you better odds of success, but will also cost you money as you are hiring help.

Around week 2 you will also be asked to sign up for ClickFunnels.

The purpose of OFA is two-fold. 

It is meant to give entrepreneurs vast amounts of knowledge about planning and building sales funnels and how to execute on their plan and take their business to the next level. 

It’s other purpose is to sell ClickFunnels.

ClickFunnels is an amazing funnel building tool. They have a 14-day trial that will help you get through the challenge, and if you succeed, paying for ClickFunnels will be an easy and necessary expense.

Just be aware that there may be some hidden costs in building your first successful funnel. But don’t let that deter you from taking advantage of this awesome, educational deal.

Who is the One Funnel Away Challenge For?

The One Funnel Away Challenge is for anyone who wants to learn about sales funnels and a better way to sell things in their business.

That being said, ClickFunnels has set up some free trainings for different groups of people that they believe would greatly benefit from what the challenge has to teach.

These trainings are meant to provide a ton of free value up front before getting people to sign up and pay for OFA.

See if you fall into one of these groups.

Local Business Owner

If you own a local business, then ClickFunnels has a special summit put together for you.

The Brick and Mortar summit gives you the plans of top local business owners on what they would do to get 100 clients in 100 days if they suddenly lost everything but their knowledge and  their ClickFunnels account.

Along with this excellent resource, when you take the One Funnel Away Challenge you will learn how to make a great offer stack for your local business and turn your customers into raving fans.

The secret to a happy and healthy local business?

Sales funnels.

OFA can show you how to implement them in your business.

Online Marketer or Entrepreneur

If you are more in the online space, then the 30 Days Summit was created for you.

Learn how 30 online marketers would build thier business back up in 30 days if they lost everything but their knowledge and their ClickFunnels account.

This training gets you in the mindset of using what you know and applying it to the world of sales funnels which you will learn during the OFA Challenge.

The challenge will teach you the ins and outs of setting up your first online sales funnel in order to collect leads and build your email list.

They will also cover how to quickly create digital products that you can sell to your email lists to provide them amazing value and turn them into raving fans.

Affiliate Marketer

If you are an affiliate marketer, you definitely have a lot to learn from the Affiliate Marketing Bootcamp that ClickFunnels created.

15 top affiliate marketers were asked how they would sell enough ClickFunnels memberships to support their family in 100 days if they lost everything.

It’s not about plastering your affiliate links everywhere, annoying friends and family, and praying someone buys. It’s about creating assets that enhance the experience of what you are selling and providing more value.

If you start One Funnel Away after this summit you will learn a ton about how to create content that pairs well with the brands you are selling and how to create a lead funnel to collect leads that are interested in what you are promoting.

Network Marketer

MLM doesn’t have to be such a dirty word.

With the Network Marketing Secrets book you can learn the right way to sell MLM products via 3 lost funnels.

Just like affiliate marketing, you don’t want to post your link everywhere and constantly annoy familiy and friends to buy. You will become that person that no one wants to talk to anymore because you are constantly trying to sell them things.

After you read Network Marketing Secrets, take the OFA Challenge to solidify your knowledge, learn to build your lead funnel to gather red hot leads that actually want to buy from you, and methods to make an offer stack to add value to your clients.

Influencer or Content Creator

While there is no specific summit or book for this yet, ClickFunnels has recently released a sales page for online influencers and content creators.

Even if you aren’t one yet, the funny video on this page shows you how the One Funnel Away Challenge can help you turn your hobby or budding influencer business into a powerhouse business promoting and making content for the things that you love and love to do.

Being an affiliate or an influencer is an awesome gig if you find something you love to promote.

OFA will teach you the methods you need to build your email list and extend your reach on any social or organic platform.

 

It doesn’t matter which method you use to get into the One Funnel Away Challenge. Just pick the one that best fits you. The added benefit of choosing one of these methods is you get free value up front and the right mindset that fits where you are coming from before entering the challenge.

How Often Does One Funnel Away Take Place?

Despite the number of pre-recorded courses and webinars that claim to be live out there, the One Funnel Away Challenge does go live most of the time.

This means that when you sign up, you will get live coaching in the Facebook group from Steve Larson.

From my experience, Russell Brunson’s part is usually pre-recorded because he is the founder of ClickFunnels and a pretty busy guy. That doesn’t mean the lessons are any less valuable.

The nice part about OFA is that they do have previous versions of the course being released in the member’s area daily.

That means the recordings are from the previous Challenge, but you have access to them on your own time.

As for how often your challenge starts, they usually have them start every few weeks and teach different sessions concurrently.

When you sign up, you don’t have instant access to everything. You will have to wait as content is released week by week.

They have a method for teaching you about funnels, and if you try to do too much at once, you will fail. Take it day-by-day, do the work, and you will come out with a nice lead funnel in the end.

One Funnel Away Start Date

Ignore the start date above. This image is just to show you that they do have specific start dates, and it’s not just a ploy to get you to sign up quickly.

What You Will Learn and Why You Should Join

The main understanding you should get from the One Funnel Away Challenge is how funnels work, and the importance of them in any business.

The traditional way of selling is often pushy and intrusive. The main goal is for the seller to make as much money as they can from people, while rarely having the customer’s interests at heart.

With sales funnels, our objective is to provide as much value as possible to our customers, while at the same time maximizing our return for every transaction.

You will learn to give more value up front, and accept more money on the back end.

You will devise the system that allows for automation in your business, freeing your time and mind to tackle bigger problems.

You should join the One Funnel Away Challenge because you will learn all of this and more. If your mindset hasn’t drastically changed for the better by the end of the 30 days, you did it wrong.

A Breakdown by Week

Curious about the subjects you will learn during OFA?

I’ve got a breakdown here for you to quench your thirst and let you know about all of the amazing value you will get during these 30 days.

Pre-Training Week

This first week is all about getting you in the right mindset to learn the material during the actually 30 day challenge.

Join OFA as soon as you can before the start date, because you will have access to these training sessions the week prior to that date.

You will learn about creating the belief that you can actually build your own sales funnel.

It may seem daunting, but this week will help you build this belief, introduce you to your teachers and their methods, show you the power of outsourcing work, and give you examples of the possibilities you can achieve with funnels.

Don’t skip out on any of this just because it’s not part of the actual challenge. It’s vital information to understand to move forward.

Week 1

The first week is all about making your offer stack and your products.

What value are you going to assemble together to sell to your customers?

How are you going to put together a product that can solve their problem?

If you are an affiliate or influencer, what bonus materials can you put together to help enhance the main offer that you are selling?

How do you create a digital product?

You will learn all of these things and more, just in the first week.

We aren’t even to building your funnel yet.

Crazy, right?

Week 2

The second week is all about learning the right way to sell.

You have an amazing offer stack and you know it will solve people’s problems and maybe even change lives.

Now what?

How do you get that offer into people’s hands?

Week two will teach you the art of storyselling (selling through telling stories) and writing the proper headlines that will grab the attention of those who should be interested in your offer.

You will get comfortable telling your own story and letting people know how you are qualified to help them.

*If you need more information about story selling you can take the challenge or read Expert Secrets.

All of this, and we are only half way through the challenge.

Buckle up.

Week 3

This penultimate week of OFA is when you finally get into the actual building of your sales funnel. 

You will learn about making sales pages, one-time offers, members areas, funnel strategies and more.

This is the week you will be asked to get your free 14-day trial of ClickFunnels. ClickFunnels isn’t required to build a funnel, but it’s worth it to give it a go for the trial. Especially if you aren’t techy, they make it easy to build funnels this way.

You get an award for completing the challenge and earning $1,000+ dollars during the challenge, so if you are making that kind of money already, the membership will pay for itself.

Either way the choice is yours. I chose to build my funnel on WordPress during my OFA challenge. 

It didn’t convert super well, but I digress.

The choice is yours.

 

*For a deeper dive on the inner workings and importance of sales funnels, check out DotCom Secrets.

Week 4

Now that you have a funnel the last week is spent congratulating yourself, high-fiving Russell Brunson and counting your money.

If only that were true. 

You still have work to do.

Week 4 lays the foundation for seeking out and finding traffic that you can send to your funnel. Just because you build the funnel, does not mean people automatically come flooding in. Quite the opposite.

You have to earn your traffic, buy your traffic, and hopefully eventually own your traffic.

 

*Not sure what all of that means? 

Take OFA or read Russel Brunson’s book Traffic Secrets.

 

I don’t want to give away much more than that. You really have to get the experience of the whole thing to really have the mind-altering effect that you should get from learning this material.

 

If you need more reasons to join, check out 10 Reasons to Join the One Funnel Away Challenge.

The ClickFunnels Requirement

ClickFunnels is NOT required to complete the One Funnel Away Challenge.

It is, however, the system that they teach you to build your funnel with during the challenge.

The challenge was created as a thing that sells the thing. A way for Brunson and his team to sell ClickFunnels.

This doesn’t mean it’s a sneaky and backhanded way to trick you.

They give you an insane amount of value in this challenge for only $100, and you never have to buy their funnel builder if you choose not to. Their hope is that you see ClickFunnels in action and see the value it can provide for you in your business. They hope you take the trial, make money, and happily pay them your monthly fee because the knowledge and the software they have given you helps you to make a lot more. 

The idea is that the nominal fee will mean nothing to you because of how ClickFunnels can 10x your business.

Feel free to use WordPress.

Feel free to use free alternative funnel builders like GrooveFunnels.

Whatever system you ultimately choose, make sure you know how to use it, can pay someone who knows how to use it, and is a good fit for your business.

Your One Funnel Away Challenge Bonuses

By this point you may be thinking about signing up.

The knowledge that you learn and the push you get to complete your first funnel are amazing value that you get from this challenge.

But there is more.

On top of everything you can buy the physical box just by paying shipping and processing and you get some extra goodies. You get a physical workbook to fill out, the hardcover book of 30 Days, and and MP3 player (more details on all of these below).

You can also opt out of paying the extra and you will get the digital workbook and the ebook for 30 Days.

By this point you may be thinking about signing up.

The knowledge that you learn and the push you get to complete your first funnel are amazing value that you get from this challenge.

But there is more.

On top of everything you can buy the physical box just by paying shipping and processing and you get some extra goodies. You get a physical workbook to fill out, the hardcover book of 30 Days, and and MP3 player (more details on all of these below).

You can also opt out of paying the extra and you will get the digital workbook and the ebook for 30 Days.

What’s In the Box?

Another reason to sign up for the challenge early is to make sure you box gets here on time. What come in the box?

Let’s look.

OFA Challenge Workbook

Workbook

This spiral bound workbook contains all of the worksheets you need to complete your mission each day.

It will walk you through the process of gaining belief in yourself, making your offer stack, writing your headlines, finding your Dream 100, and more.

You will be able to plan your entire funnel, and they even offer plenty of space for journaling and extra notes. 

And believe me, with all the knowledge bombs you are given, you will want to be taking notes.

30 Days Hardcover Book

30 Days Hardcover Book

This is a 550 page hardcover book that contains all of the written plans from the 30 expert digital marketers that composed the interviews in the 30 Days summit.

Not only do you have access to watch the videos in the summit, you will get a physical book with the written plans on how these marketers would save themselves if they lost everything.

It’s an amazing book full of plans that have the potential to earn you millions of dollars if executed successfully.

The book itself is worth $100 in my opinion.

Having the physical book to highlight and earmark is an awesome bonus.

OFA MP3 Player Bonus

MP3 With Recorded Lessons

My version of the MP3 player contained the audio from the funnel lessons from Russell, and the coaching lessons from Steve Larson. 

It didn’t have anything from Julie on it because she shows you how to build your funnel and execute your plan, and that’s hard to put on an MP3 player.

I took the challenge in August of 2019, but since then they have added videos to the OFA from copywriting expert Jim Edwards. I would assume these would now be on the MP3 player as well, but don’t quote me on that!

The MP3 player was great to be able to listen to lessons on the go.

So much is thrown at you during this intense 30 days, so being able to listen while you are mowing the grass or commuting to work is vital to have the time to be able to complete all of the lessons, especially if you work 40+ hour weeks.

I get the same commission whether you get the physical box or the digital version, but I always recommend the physical box.

It’s fun to open the box as an unofficial start to the challenge. I loved having the physical workbook to fill out, and the 30 Days book to hold while I was reading. The MP3 also came in handy to listen to lessons while I was mowing the grass.

The choice is yours, but GET THE BOX!

More Digital Bonuses

If you missed the 30 Days Summit, Brick and Mortar Funnels, or Affiliate Bootcamp, these are offered to you again in the Member’s Area of the One Funnel Away Challenge. 

That is how much ClickFunnels believes they will be of value to you.

These summits are used to sell OFA, but they still want you to have access to them.

They WANT YOU TO SUCCEED. Because if you succeed, you will pay them for ClickFunnels. 

If you fail, you won’t be able to afford ClickFunnels, so it is not in their best interest to mislead you or not provide you an amazing education to help you succeed.

30 Days Summit Access

These are the interviews of the 30 expert marketers that have the written plans in the 30 Days book.

These interviews are gold, so even if you got into OFA and missed this, it is super important information to learn.

Affiliate Bootcamp Access

Another of the lead funnels to help get people into OFA, this is offered on the backend because ClickFunnels wants to teach you how to be a master seller.

You don’t even have to use the knowledge to sell ClickFunnels (although more information on selling ClickFunnels below). 

You can use these interviews with expert affiliate marketers to gain the plans and the knowledge to affiliate market for virtually any product out there.

Again, ClickFunnels wants to give you the tools to succeed in your business so you can pay them for ClickFunnels.

They get nothing out of taking your $100 and watching you fail at One Funnel Away. They lose money signing people up for the challenge because they give the full $100 to the affiliate who signed them up.

They are so confident in what they are teaching you and how life-changing it will be, they know paying for ClickFunnels afterwards is a no-brainer.

Brick and Mortar Funnels Summit Access

This is the summit for all you local business owners out there.

If you finish the One Funnel Away Challenge and wonder how all of the information could possibly apply to a small business, ClickFunnels wants you to see how 17 expert local business owners use their software to help skyrocket their local businesses.

Don’t miss out on these interviews either before or after OFA.

Traffic Secrets OTO (Extra Paid Training)

This is a one time offer that is offered as you are signing up for the challenge.

Big secret (shhhhhhh…) but you will actually have access to buy the Traffic Secrets training forever more within your OFA Membership Dashboard.

What is Traffic Secrets?

Not to be confused with Russell’s book, this version of Traffic Secrets existed before the book was even conceived.

This training costs $297 and is a whole series of video training on how to get traffic. You will learn how to build a strong foundation for generating a lot of targeted-traffic, how to use different traffic sources to drive people to your funnels, and how to write copy to help convert visitors into customers. 

It’s 24 content-packed modules, and an optional buy anytime you feel like you are struggling to get the traffic you need to be successful.

Traffic Secrets Video Class

Is the One Funnel Away Challenge Worth It?

TLDR; Yes

Is this information that you can learn by picking through YouTube videos and scouring the internet for blog articles that will teach you methods to build sales funnels and sell your product or service?

Maybe.

But odds are it’s someone who has learned their craft from Russell and his team and you are just getting second-hand information anyways.

Why not go straight to the source and have the accountability of the 30 day challenge to help motivate you to learn and get things done, along with Steve’s amazing coaching to help push you through to the end?

Gain your belief. Lean to build your funnel. Start getting leads for your business and take advantage of all the nice bonuses along the way.

After the Challenge

After the challenge your head will likely be swimming.

You will have had a lot of new and exciting concepts thrown at you, and hopefully you will have built a lead funnel.

But once you are done with One Funnel Away, you can’t stop there.

You will be empowered with the knowledge you need to exponentially grow your business or become the influencer that you always wanted to be, so you must keep moving forward.

It’s hard to come out of this challenge your first time and earn the $1,000 in your business that is one of the goals set out in the beginning. If you are one of the determined few, you can apply to get your One Comma Club Award.

If you feel like you need to go back and learn the material again, many people take the challenge more than once to get a better grasp on the material and come out swinging the second or third time.

The videos are available in your alumni area after the challenge is completed, so you can go back and look on those for further study.

Believe it or not a lot of people pay multiple times to take the challenge again.

Why would they do this if they still have access to the material.

There is nothing quite like a live teaching, and the 30 day time limit to learn and act upon the material is the push a lot of people need to actually consume the material and take action.

If you don’t have deadlines, it will be hard to go back through and relearn everything.

Alumni Perks

As I mentioned, you still have access to the pre-recorded videos after the challenge is over.

The live recordings will be taken away, but you have the chance to go back and look things over if you need a refresher on a certain subject.

You will also have the chance to get your Mission Complete t-shirt. If you felt that you completed the challenge and you are satisfied with the funnel you made, ClickFunnels will send you a free t-shirt. It’s a nice badge of honor after the 30 days of intense learning you just undertook.

You can also apply to get your One Comma Club award. 

There is no specification saying that your funnel needs to be built in ClickFunnels, but if you made $1,000 in 30 days, paying for ClickFunnels is a no-brainer because it’s so quick and easy to build funnels with.

Further Learning

If you feel like you need to do some more learning about sales funnels after the challenge but don’t want to take the challenge again, ClickFunnels offers plenty of other learning opportunities for you.

 

You should start with the free summits that I mentioned above to get some expert advice directly from the mouths of people who have made this stuff work. Pick the summit that fits your niche.

 

You can also get a ton more knowledge through Russell’s books that he has written.

Here is a short breakdown of each of the books.

DotCom Secrets Books

DotCom Secrets

Learn the concept behind funnels in depth in Brunson’s first book that helped tens of thousands of people get in on the revolutionary concept of sales funnels.

Expert Secrets Books

Expert Secrets

Ready to create a mass movement? This book will teach you how to become the expert in your field and create a gathering of raving fans who love your product and love to promote you.

Traffic Secrets Book

Traffic Secrets

What good is a funnel without traffic? This book takes a deep dive into how to create relationships with people who already possess your dream audience, and how to drive traffic to your funnels from any platform.

If you find yourself wanting to dig deeper into lead funnels, they also have a book for that as well that you can check out here.

One of the best things that comes with any ClickFunnels trial or paid account is FunnelFlix.

FunnelFlix is the Netflix of #funnelhackers. There is a ton of material, summits, courses, lessons, discussions, and more that you can stream.

It’s an amazing way to get up to speed on sales funnels and stay up to date as Russell and his team discover new and amazing ways to up your game.

Education is a staple at ClickFunnels. If you hold a membership, you will never be without further education.

Make Money As A One Funnel Away Affiliate

Are you itching to make some money?

Affiliate marketing is an awesome way to make money promoting other people’s products. 

It will help you get your feet wet in the wide world of selling and creating offers without having to have a product of your own.

If you love the One Funnel Away Challenge and feel like you can sell it yourself, then you have the chance to become an affiliate and make $100 commissions for every person you get to sign up.

That’s right. OFA costs $100, and they give that full $100 to their affiliates.

That’s how sure they are of their product, and that’s how you can make back the cost of your entry and more.

Maybe you already have a following you could pitch the challenge to?

Maybe you own a corporate training company that could pitch OFA to companies to send their sales people through?

Whatever the case, ClickFunnels offers the full $100 to affiliates who sign people up, and then that person is cookied to your affiliate ID, meaning that if they buy something after the challenge, like a ClickFunnels account, you can earn up to 40% commission on those recurring payments as well (starting at 20% and working your way up).

It’s a great place to get started, and anyone who signs up for ClickFunnels is automatically an affiliate. No further action required other than grabbing your links and getting clicks and conversions.

Read more information on becoming a One Funnel Away Affiliate.

Win Your Dream Car

Want some extra perks for selling ClickFunnels products?

Russell Brunson took a look at other network marketing companies, and saw that a lot of them were giving their top affiliates a brand new luxury car as a bonus for doing so well and bringing so much money into the company.

He decided he wanted to bring that concept to ClickFunnels.

If you get 100 people to sign up for ClickFunnels and make payments for at least 30 days, you will be qualified for a $500 monthly bonus towards the lease or loan of your dream car. As long as you have 100 paying people, you get the bonus. Fall below that, and you have some work to do.

$500 not good enough for your true dream car?

If you have 200 people paying a ClickFunnels account for at least 30 days, you will get a $1,000 per month bonus towards your dream car. Again you have to keep at or above 200 paying memberships per month tagged to your account.

If you can take what you learn from OFA and apply it to selling ClickFunnels, the amount you can earn is endless, and your dream car awaits!

What I Got Out of One Funnel Away

Before OFA, I considered myself an inbound marketer. 

I got the concept of creating content and having people find you through writing blog posts, posting to social, and making videos. This was a much better way to sell people than outbound cold calling, as people who find your content are warm audiences and more likely to make a purchase decision.

The problem was that I was missing the next piece of the puzzle.

Now, since August 2020 when I took the challenge, I have been funnel obsessed. I know that funnels were the next step in my knowledge that I was looking for. I saw the value of them and how powerful they could be in your business.

I’ve taken so much from the One Funnel Away Challenge and applied it to every marketing strategy I put out there.

From building funnels, providing expert value, and getting traffic to find you, OFA has touched every part of my marketing strategy, and I honestly wouldn’t be where I am today without it.

It has changed my mindset, changed my attitude, and changed my belief where once I thought selling was dirty and hard to do, to knowing that I can do it, and that selling is really the only way to provide value that my customers need to solve their problems and better their lives.

Final Thoughts

If you’ve read this entire monster of an article, thank you.

You must truly be interested in the challenge and what it can do to change your life.

You will find various ways to access the summits, free trainings, free books, and the challenge itself through this article.

If you missed all that, here’s the banner, and your official plunge into the world of sales funnels.

One Funnel Away Sign Up

If you just skipped down to the bottom of this article, thank you also!

You’ve likely picked up some good points skimming my content, gotten what you needed, and are looking for a place to sign up (see banner above to accept the challenge).

 

Whether you’ve read this in its entirety or not, I truly thank you from the bottom of my heart for being willing to open your mind to new things.

A growth mindset is the key to a happy life.

Be happy with where you are at, but please, always be willing to take that next step to grow.

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