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Definition: It is a landing page primarily used for lead generation as it is designed to collect the email addresses of users.


A squeeze page is a single page on your website with the sole purpose of converting visitors into email subscribers. 

They can also be called opt-in pages or lead capture pages.

These pages are an excellent way to gather visitors’ email addresses and start building your list. 

Squeeze pages typically consist of some kind of opt-in form where users fill in their contact information. 

They may also include a freebie such as ebooks, guides, etc., that they offer if people sign up for emails from them. 

The goal of this type of page is to get someone’s name and email address so that you can send out more targeted messages later. 

Why is it important?

A squeeze page is a way to increase email sign-ups and sales.

They are often used for email marketing to promote and sell anything from physical products, digital products, and services. 

The goal is not to sell anything, but to create a list of people interested in what you do. 
Squeeze pages are often used as a lead generation tool for marketers because it helps them send targeted and personalized information and products.

This type of landing page is usually the first step of the entire sales process.

If you don’t build your email list, then it will be hard for people to know more about your product or service. 

You’ll never be able to market yourself effectively.

So if you want to make money online, building an effective email list by using a squeeze page should be one of your priorities.

Here are a few benefits of squeeze pages:

It makes email marketing easier

This is because people will sign up for your newsletter if they enjoy what you’re offering.

It generates qualified leads

Everyone who signed up on your email list is more interested in the content that you’re sending to them.

It increases conversion rates

People who have already given out their email addresses are more likely to convert into customers than those who haven’t.

What is the difference between a sales page and a squeeze page?

Although sales pages and squeeze pages are two types of landing pages, they do have differences : 

Sales pages are used when you want people to buy something from you right away (e.g., products).

They usually include some sort of call-to-action button like “Buy Now” or “Add to Cart”.

Squeeze pages on the other hand are typically designed for lead generation purposes where visitors don’t necessarily need to make any immediate purchase decisions.

Instead, these pages may ask questions to the visitor before sending them over to an actual sales page. 

What is a reverse squeeze page funnel?

A reverse squeeze page funnel is an effective way to capture leads on any website for your business. 

This two-step process starts with an opt-in form placed on the first page, where visitors will provide their email addresses to receive content. 

The second step is where they get redirected to a thank you page and are given instructions on how to access the free offer.

This method usually generates lower conversion rates than other types of landing pages but it helps in qualifying leads.

How do you make a squeeze page?

Making a good squeeze page is the first step to generating an effective online marketing campaign. 

It’s a simple, yet highly effective way to build an email list by asking for users’ email addresses.

Write compelling headlines

The best headlines are short but still provide all the necessary information.

It should be compelling enough to get people to fill out your opt-in forms.

Add a call-to-action

A squeeze page typically includes a call-to-action like “Start Your Free Trial” or “Download Now”, for example.

You want this part of the page to stand out from other pages so that it gets noticed more easily. 

Add an opt-in form

The opt-in form allows visitors to sign up or subscribe to your mailing list without having to leave the site. 

Valuable free offer

The most important thing about any squeeze page is that it offers something valuable in exchange for people giving their contact information. 

The more valuable the offer, the better chance it has at converting visitors into leads. 

Highlight the benefits

Your goal is to highlight all the great things you have to offer. 

Make sure they know what’s in it for them if they join.

Make it easy to sign up

If someone has to fill out multiple forms, ask them if there’s anything else they want from you before signing up.

Keep it clear and simple

Don’t clutter the page with too many elements by keeping it clean and easy to read.

If possible try using an image instead of text as this makes reading easier. 

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