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Today’s article talks about what ClickFunnels is all about and why it has been popular in the digital marketing industry.
Regardless of whether you used a funnel strategy before or not, as a marketer, you’re probably familiar with sales funnels and what the different stages are all about.
Each time a prospect visits a website, one of the things they do, other than getting the information they need, is to check things out and find anything that makes them curious to click.
It can be an image that promises to give them a month of free access to an app, or maybe a discount to their favorite eCommerce website, like Amazon for example.
But what if you can leverage this wonderful opportunity and turn it into an income-generating strategy for your business?
Well, that’s exactly why sales funnels exist.
What are sales funnels?
Sales funnels are what turns prospects into buying customers by guiding them throughout the entire sales process.
The pages inside a sales funnel are called the steps towards a valuable offer and one of its goals is to nurture prospects until they reach the bottom of the funnel.
It’s also shaped just like a funnel and has three parts commonly known as the top, middle, and bottom, that filters or sorts out the right potential customers.
However, this can also depend on the company’s sales model.
Most people like to use a funnel builder for their business to make things easier on their part.
What’s great about using software for sales funnels is that they can build one without learning the process of coding and web development.
Sales Funnel Stages
There are four main stages inside a sales funnel that is based on the AIDA model:
- Awareness – this is where people become aware of your products or services after seeing an ad, reading a blog, or on search engines.
- Interest – this is when a potential customer becomes interested to your brand and starts to learn more about what you can offer.
- Desire – prospects in this stage might have found interest in your products or services but are still trying to make a decision.
- Action – the bottom or the end of the funnel where the potential customer interacts by making a purchase, downloading an app, subscribing to your email list, etc.
These stages are what gives life to your sales funnel since it’s designed to let marketers decide which strategies to apply on each stage.
Importance of sales funnels
Sales funnels are important since it gives emphasis on the different sales funnel stages that affect the buying decision of the customers.
Since its purpose is to guide prospects, a sales funnel allows you to deeply understand which stage is effective and which one isn’t.
This makes it easier for you to identify which specific stage needs to be fixed or improved to make the most out of your leads.
What is a funnel page?
A lot of people often think a funnel page is the same as a landing page.
In fact, a funnel page works as a unique page inside a sales funnel that encourages the visitor to take a specific action such as clicking a valuable offer, joining a free webinar, or even buying something.
On the other hand, a landing page is a standalone page where the user lands and has a clear call to action.
What is ClickFunnels?
ClickFunnels has made its name as one of the best and largest marketing software companies by Todd Dickerson, Dylan Jones, and Russel Brunson, the author of DotCom Secrets.
It’s an excellent software that helps users build funnels for their business even without knowledge in coding and web development.
Ever since ClickFunnels was introduced in 2014, businesses started applying the concept of funnels in their website to sell stuff online whether it’s a digital or physical product.
If you think it’s time to apply the principles of funnels to your business, using ClickFunnels can dramatically change the way your business used to be.
What is ClickFunnels used for?
ClickFunnels is great for big and small businesses, consultants, speakers, bloggers, affiliate marketers, and more, who are interested to apply funnels to their website.
The software specializes in building sales funnels that effectively turn visitors into customers in just a few clicks.
It comes with impressive features that can help you generate leads, sales, host a webinar, create funnels, sell products, and more.
How does it work?
ClickFunnels is designed to help entrepreneurs create different types of funnels.
Before building one, the first step is to choose which type of funnel to build for your business.
Next, create a draft to plan the different steps inside your funnel and determine which elements or pages do you wish to have on your funnel.
Once you’re done planning your sales funnel, go to ClickFunnels and start building one right away.
The software comes with a page editor that lets you customize the appearance of your funnels depending on your style preference.
But don’t worry if you might find it confusing the first time since there are tutorials on the website that can help create your very first ClickFunnel.
Lastly, you can finally launch your funnel and let your funnel make money for you.
The different types of funnels you can make with ClickFunnels
Due to its versatility, you can create different types of funnels on the platform such as:
- Lead Funnels
- Survey Funnels
- Challenge Funnels
- Summit Funnels
- Book Funnels
- Webinar Funnels
- Application Funnels
- Product Launch Funnels
- Video Sales Letter Funnels
Although these are only a few of what you can do on the platform, these funnels are guaranteed to build your email list while getting high conversion rates.
PROS and CONS of ClickFunnels
Despite the impressive features of ClickFunnels, the software also has its advantages and disadvantages
- Comes with a 14-day free trial
- User-Friendly Interface
- Excellent 24/7 Support
- 30-Day Money-back Guarantee
- Wide range of templates to choose from
- Easy-to-use drag and drop tool
- App Integrations
- WordPress integration
- Built-in A/B testing
- Lots of training materials available
- A little expensive for marketers who are just starting
- Doesn’t come with a CRM feature
Now that you already know what ClickFunnels is all about, let’s answer one of the most common questions about the software.
Does ClickFunnels provide hosting?
The platform also provides hosting services so you don’t need to pay expensive fees and go through a much complicated process.
Usually, upon registration, users will receive their very own subdomain that they can use for all their funnel pages.
But if they already bought one before, they can still use it with their ClickFunnels account.
Can you use Shopify with ClickFunnels?
Shopify can be easily integrated with ClickFunnels so you can apply funnels on your eCommerce website without compromising anything.
By the way, only one Shopify integration is allowed to prevent getting identification issues, but you can still use a different platform as another option.
Are sales funnels effective?
Applying sales funnels is very effective in lead generation and increasing sales.
One of the most common misconceptions about sales funnels is that it only tricks customers into a never-ending sales process.
Sales funnels are very effective in building trust with the customer and nurturing them until they are ready to take action.
Another benefit of using funnels is that it also helps increase the value of your offer as prospects move to the next step of the process while increasing the chances of closing a sale at the same time.
Can you run Ads on ClickFunnels?
ClickFunnels mainly focuses on building sales funnels and running ads isn’t possible on the platform.
However, you can still use other platforms like Facebook, YouTube, Google Ads, Blogs, and others to promote your products or services.
The software integrates well with Facebook Pixel to help track conversions on marketing campaigns.
Is ClickFunnels worth the money?
ClickFunnels is a good investment for marketers who are interested to turn leads into customers.
With its amazing tools and features, it’s undoubtedly one of the best and most useful funnel-building software that you can find nowadays.
For people who are interested to try ClickFunnels for the first time, they offer a 14-day free trial on their website to give it a try.
There are three pricing plans available and you can choose from; ClickFunnels ($97 a month), ClickFunnels Platinum ($297 a month), and Two Comma Club ($2,497 a month).
Check out the features of each plan below.
Can you sell products on ClickFunnels?
Selling products or services has never been easier on the platform.
You can sell physical and digital products, coaching services, run a membership website, and host a webinar even if you’re a one-person team.
Why? The reason is actually pretty simple.
ClickFunnels will handle almost everything for you since it guides consumers throughout the entire sales process.
This way, you can focus on doing other things like drinking your favorite cup of coffee, or maybe watch your favorite show on Netflix, while your funnel generates sales even while you sleep.
Another thing that makes ClickFunnels great is that it comes with an Affiliate Program that helps users earn up to 40% monthly recurring commission.
GrooveFunnels and Kartra are excellent alternatives to ClickFunnels since these are also designed to build funnels.
Although you can expect almost the same functionality on any funnel-building software, ClickFunnels and GrooveFunnels are among the best ones in the market today.
The most common mistakes to avoid on your sales funnel
Let’s face it, no funnel or marketer is perfect, and making mistakes are just part of success.
Sales funnels won’t work if you’re using them the wrong way that’s why it’s very important to remember and avoid these five mistakes:
Complicated and unattractive pages
Pages that aren’t pleasing to the eye are instant red flags that scare visitors away.
Your website’s design makes a huge impact on potential customers and making it look complicated or unattractive will only prevent you from getting conversions.
Headlines are what your audience sees the first time and boring headlines won’t be effective enough to convince them to click on your offer.
Too many funnel pages
This is a common mistake that marketers do on their sales funnels.
Whenever the prospect realizes that the sales process is too long, it only gives them the impression that it’s a complete waste of time.
Missing calls to action
Lastly, CTA’s are the most important elements that should be included in your funnel pages.
It’s what encourages your website visitors to proceed to the next step of your sales process.
Not doing follow-ups
Follow-ups are great since it serves as a reminder (for people who abandoned their cart) and it provides more information about your offer.
If you’re not doing this essential step to nurture leads, then you won’t be able to increase your conversion rates.