One of the main concerns surrounding the use of AI generated content today is whether Google will deem this new content form as useful and rank it.
Even worse than that though, what if Google sees it as spam and puts a penalty on our website?
As small business owners looking for ways to compete with large competitors with huge marketing departments, it can be tempting to take shortcuts with this new technology, but at what risk?
Let’s discuss how Google feels about AI content, and how we can safely use this revolution in our business.
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How Google Feels About AI Generated Content
Google has come right out and said that content created with AI tools is against Google Webmaster Guidelines.
Google’s John Mueller has come right out and said that the search engine considers content of this nature to be spam. This can lead to a manual penalty against your website.
But if that’s true, then what’s all the hubbub about AI content, and how are these AI tools still in business if no self-respected SEO should be touching them?
The reason we keep seeing SaaS products popping up all over the place in the AI space is because what Google considers spam is only a certain type of generated content.
There are nuances involved that can bring AI content out of the spam category and into legitimate content.
In fact, there are many ways you can use AI to generate content for your site without it being considered spam by Google.
So let’s take a look at some of those methods.
Let’s start off with one of the most popular types of AI content generation – machine learning.
This is where an algorithm learns from data and makes decisions based on its own experience.
It does not require any human intervention or input.
This means that you don’t have to worry about getting someone else to write articles for you, nor do you need to hire writers.
You just need to provide the data and let the algorithm work its magic.
If you’re looking for something quick and easy, this might be the way to go.
But if you want to create high-quality content, you’ll probably want to stick with other methods.
Another common method of generating content using AI is called deep learning.
Deep learning is like machine learning but instead of having a single algorithm learn from data, multiple algorithms are used simultaneously.
These algorithms are trained together so they can learn from each other’s mistakes.
This allows for more complex models to be built than with machine learning alone.
For example, if you wanted to build a chatbot that could converse like a real person, you would need to train several algorithms separately.
However, if you were to combine them all into a single model, you could get much better results.
This also means that you wouldn’t have to manually curate your training data as you would with machine learning.
Instead, you’d simply feed the bot random conversations and let it figure things out on its own.
And while it may seem like a lot of work, the end result will likely be worth it.
While there are plenty of great tools out there that utilize both learning methods to seem more like human-created writing, as a business owner, we still are missing one key component to the writing: the spin our content needs from our own perspective.
Mixing AI Generated Content With Human Written Text
Do you want to utilize language models like GPT-3 to help speed up your content creation process, but are still a little bit weary of Google posting a manual action against your website?
We here at AI Content Hub recommend using these amazing tools to speed up your workflow, but mix it with human written text.
Let’s face it, it’s going to be awhile before these robots can know our exact style of writing, who we are targeting, how to write towards that audience, and do so while not sounding like a regurgitation of 27 other similar articles on the subject.
We’ve come a long way in a short time, but we’re not there yet.
This is still your business to run, therefore your voice should be in your content.
When you use these tools to speed up your output, there is still content moderation that needs to happen. There are tools, such as Content at Scale, that can crank out an entire article by simply entering a keyword, but you still need to give it a read through.
Go over the output, rewrite bits to give it your voice, and make sure the piece as a whole speaks to your audience.
How the SEO Community Views AI Content
The Search Engine Optimization team as a whole is currently in an era of seeing AI content as a playground to mess around with and see what happens.
While Google itself has taken a strict stance against any automatically generated content, businesses are always looking for an advantage to become bigger, faster, and more efficient.
If SEOs were turning against AI content generation tools, SaaS companies like Peppertype, Bramework, Content at Scale, and Frase.io wouldn’t be so insanely popular and growing in search volume all the time.
Still, you need to make sure you are being cautious when moving forward in using AI content in your business.
That’s where something like an AI Content Detection tool can come into play.
Making Sure Auto-Generated Content Passes the Sensors
The use of AI for creating blogs and other content is still fairly new. For this reason, there aren’t a ton of tool out there for AI content detection.
That said, there are some early front runners you can Google to find and try.
One of the best we have found so far is the free checker from Content at Scale.
Content at Scale is a newer SaaS product that takes your target keyword, and a sentence or two for context, and turns it into a full-blown blog post of more than 2,000 words.
Their system uses a mix of 3 AI engines, NLP and semantic analysis algorithms, crawls Google, and parses all the top ranking content to put it all together.
Since they are using these deep learning tactics, they are in the thick of what makes good AI generated content, and what Google can see as being artificially created.
For that reason I trust their AI content detection tool.
You can use it for free and check up to 2,400 characters at a time to see if Google will be able to tell your content was created with the click of a button.
Get started with this awesome free tool by clicking the button below, and explore the packages that Content at Scale has to offer in order to explode the amount of high-quality blog content you can create.