Whether you have an existing blog for your business, or you’re looking to get started, one thing stands true: you need a ton of content creation ideas.
While your content plan should be concise and focused, the more keywords you target efficiently, and the more questions you answer well, will ultimately determine how much traffic your website gets.
In order to be an authority on your subject, you need to thoroughly cover the topics that relate to your business. To do that there are several tools available.
In this article we’ll show you how to use one specific tool within Frase.io to dive deep into your subject and make sure you are covering all topic areas.
Before we get into the strategy using Frase, let’s first discuss the importance of topic clusters.
Building Your Content Clusters
One powerful concept of SEO (Search Engine Optimization) is to create topic clusters on your blog.
A content cluster starts with a main article that gives a good overview of a topic. That article then links out to other relevant subtopics that give more information, and allow visitors to dig deeper into different aspects of the main topic. Each subtopic article will then link back to the main article, creating a nicely linked topic cluster.
Why does Google favor content clusters?
Because it shows you know the topic. It shows your expertise. It is also a good user experience because if the user is interested in learning more about a specific aspect of the main topic, you are providing information for them to go deeper.
One long article that includes every piece of information on the topic possible is not a good user experience. It’s unwieldy, and no one will read it all.
You Know Your Subject, So Why Dive Deeper?
As a small business owner, you likely have a deep knowledge of your subject.
Even so, you don’t know exactly what you audience really wants to learn until you start putting content out there. This is why you need to start with what you know, and branch out from there until your strike gold and get an inpouring of traffic to your site.
Just remember to write in topic clusters, and cross-link clusters with adjacent topics as it makes sense.
Now, in order to get an idea of where diving deep falls in the content creation process, let’s take a look at the steps.
Key Takeaway: To have high authority on a subject, you have to cover your topic thoroughly.
Steps in the Blog Content Creation Process
The steps in the content creation process will vary depending on what content formats you choose to use.
We will be briefly discussing the process as it related to blogging, as this is a powerful tool to growing your website authority online.
- Brainstorming Content Ideas – Just start writing down what topics you know your current customers are interested in. You are likely a part of your own target audience, so think about what you would want to know if you were new to your business all over again. You can also use tools like Frase, Google Questions, Reddit, and Quora. Write down everything you come across that may seem interesting.
- Research & Data Collection – New that we have some ideas, we can start putting in research and pulling hard data. This is where SEO tools come into play and we start taking our ideas and finding out what search terms people are actually typing in. Not all content has to be for SEO. If your observation suggests a certain type of content may go viral to your target audience, then make it.
- Outline Your Content – Begin with the end in mind. Outline where your reader is in the beginning of the article, and then outline the mental process they need to go through in order to get the goal you want them to reach. Ex: My goal for the article you are reading is to take you from being the expert in your business, to being open to exploring other topics your audience may be interested in, so that you may have full authority with Google on your topic.
- Write the Content – There are many ways you can produce content. You can simply open a Word doc and start typing. You can also use the free Google Docs. There are also many tools that help you optimize for SEO as your write. Just make sure that no matter what, you are writing in a way that makes sense to your audience, not just to Google.
- Edit & Quality Assurance – Editing your content is vital. Spelling and grammar errors can make your business look bad. Editing is especially important if you are using AI to generate a majority of your content as we talk a lot about on this site. AI content generation is great to help speed up the process, but it still needs an edit for general clarity, but also to make sure the writing style has your voice.
- Optimize for Search Engines – I like to optimize as I write my content, but it’s always good to give the piece as a whole a once-over to make sure you are as optimized as you can be when you publish.
- Publish & Promote – Try and stick to one place to publish as much as you can. I always recommend this be your business website. You want to build up your site authority as much as possible to help your pages and articles rank better and reach more people. A high-authority website is a mighty power to wield.
The tool that we will be using to dive deep also helps with most of these other areas.
The part that we will be focusing on here is the Brainstorming and Content Ideas.
While we may know a lot about our subject, we still may not know everything.
And even if we know most things, we can also create content on adjacent subjects we may not have thought about before that will be of interest to our audience.
So how do we take this deep dive and find out how to round out our content?
We use Wikipedia.
Introducing Wikipedia Concept Maps: Your Subject Deep Dive
Wikipedia is one of the biggest reference sites in the world, and as such, they cover a HUGE amount of subjects. Pretty much anything you can think of.
Therefore, it makes sense that we could use this as a resource for our content creation process, and figure out where we may have some content gaps.
Not only that, but their internal linking structure (pages on their site linking to other pages on their site, like the topic clusters we talked about above), are second to none. That means you will get a good picture of how topics relate to others.
The problem that we have is that Wikipedia doesn’t have an easy way to explore its site structure and get the answers we’re looking for. That’s why we need to use the Wikipedia Concept Map from Frase.
Once we access the tool, we can enter our topic and our language, and do a pull of Wikipedia.
Now we get a list of topics that Wikipedia covers to choose from.
When we click on Puppy Nutrition, we get our Wikipedia Concept Map on the subject.
As you can see, we have a lot of topics that directly relate to Puppy Nutrition. The cool thing is, we also get topics that are involved within the broader topic, but don’t necessarily directly relate.
You could have a whole article on Raw Feeding and how it relates to dog nutrition.
You could also explore B Vitamins, and whether or not they are essential in a dogs diet.
The concept map gives us a ton of ideas to write down and create content on.
We can also click through on any of these topics and get subtopics within each of those.
This is how you can create a full, comprehensive dive into your topic and become a leader in your industry and build authority with Google.
As long as you are creating content that is valuable to your audience, you will be able to build up your website and reach more people.
How to Use Our Deep Dive To Create Competitive Content
Now that we have our topics written down, we can write a lot of boring articles.
Well, that’s what most people do.
You see, you can’t just write for Google. Google isn’t going to be your audience. Google isn’t going to pay for the dog food you are selling.
We need to write for people first, and Google second. As such, we need to make sure we are writing in a conversational tone, being our human selves, and working to connect with our audience.
Cranking out content about the nutrition of your dog food is great, but why does your audience care? They can get facts anywhere (especially straight from Wikipedia as we can see from this article).
What we need to do is be interesting, make an interesting heading that people want to click on, and relate the informational side of things with our audiences desires.
This article, for example, isn’t titled “The Wikipedia Concept Map From Frase”.
Who cares, right?
Instead I am teaching you how to deep dive on a subject and connect with your audience. I’m using the same concepts as the first title, but it’s more relatable to an actually helpful goal you are looking to achieve.
If you get stuck, you can always use Frase’s Blog Title Generator to come up with some great angles to take for your topics.
Being a Creative Content Creator While Still Ranking
We need this creativity in our content to make content work for us.
We’re not writing for robots. We’re writing for people. AI Content Generation has come a long way, and now seems to be the time that it is exploding onto the scene.
People are scared the AI is going to take over and content creators will lose their jobs.
Some job loss may occur, but there is good news for us business owners. We can use AI tools like Frase to do our brainstorming and research, outline our content, and even generate some content when we get stuck.
The SEO optimization capabilities of programs such as this allow us to be competitive within search engine ranks, and are the only way we can be competitive online with big competitors that have huge marketing budgets.
We save our precious time, and can still find out what information our audience is craving with a few clicks of the mouse.
AI has a long way until it can add the human touch that we’re able to add to our content, but you can’t go much longer without having this tool in your toolbox.
We wholeheartedly recommend you pick up Frase to add this boost to your business, and if you have any questions, please reach out or comment below.