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Animation videos are everyone’s favorite, especially for people in the marketing industry who are using them to grow their business.

For example, you want to show people how your products are made, an animated video can help you do that.

The thing about animated videos is that they can instantly grab your attention even if you’re just someone who’s looking for stuff online.

Using them for your business is one of the simplest ways to connect with potential customers since they work like a magnet that attracts them to your brand.

Major companies even hire top animators to create engaging videos that promote their products or services to a whole new level.

What are animation videos?

If you ask anyone what animation videos are, probably the first thing that comes to their mind are famous animated films like Toy Story, Up, Frozen, and so much more.

These types of animated videos are good examples of 3D animation and it’s actually one of the most common things that you can see today.

However, they can be very costly to produce and you might have to spend a lot of time making one.

2D animation, on the other hand, is also another type of animated video that’s commonly used by marketers, instructors, and content creators.

They’re easier to make and are cheaper to produce than 3D animations.

And since they both have the same purpose which is to send a clear message to your audience, it doesn’t really matter whether you use 2D or 3D animation.

How are animation videos used for marketing?

Animation videos used for marketing

There’s always tough competition when attracting potential customers nowadays.

Different companies are always doing the best they can to get a hold of their audience’s attention, but sometimes their marketing efforts just couldn’t help them reach their goals.

Humans technically have shorter attention spans that’s why it can be difficult to get them to become interested in what you are selling.

In marketing, animation videos can be used as a tool to explain concepts easier, like teaching your audience how to use the product, how to fix a problem, etc.

Animated videos can make your campaigns stand out above others since it has the power to attract potential customers effectively.

As a matter of fact, the results might even surprise you if you’re putting up the right elements in your marketing video.

With that said, here are a few examples of animated videos used in marketing:

  • Explainer videos
  • Whiteboard explainer videos
  • Promotional videos
  • Product demo videos
  • Thank you videos

Do animated videos get more views?

Yes

Consumers are very much more likely to watch video content than reading digital text because it is more attractive and engaging for them.

In fact, using animated videos for marketing is definitely a good idea since it keeps the viewer’s attention.

Although different types of marketing videos serve different purposes, they all share the same goal which is to attract viewers and convert them into buyers.

What are video marketing tools?

Video marketing is the method of marketing products and services through videos that are uploaded to various platforms.

Animation software is a tool that’s used to create 2D or 3D animated videos for marketing purposes.

Some of these programs include Adobe Animate, Blender, Autodesk Maya, Pencil 2D, and Toonly.

How do you make an animated video for marketing?

How do you make an animated video for marketing

There are different kinds of animation videos that you can make by using animation software.

When making animated videos, you need to follow a step-by-step process to make things a lot easier on your part.

1. Plan everything

The first step in this process is to come up with a plan and you can start by creating an outline of goals.

Who is your target audience?

What is the message of your video?

When is your target launch date?

These goals will help determine how you want your animated videos to look like.

Once you’re able to plan everything out, then you should move on to the next step.

2. Create your script and storyboard

Think about what scenes you want to add to your marketing video.

Also, try to make sure that your storyboard and script are relevant to your goals. 

For example, if your target audience is women and you’re selling feminine hygiene products, use the appropriate characters and scenes in your video.

3. Start creating animated videos

Now that you’ve planned everything out, it’s finally time to start creating your video.

If you’re planning to make your own animated video, you’ll need to learn some basic skills and you’ll also need animation software.

On the other hand, you can also hire a professional to make one for you but it can cost you a little more since their tools and talent aren’t always cheap.

Factors that could affect your animated videos

Animated videos really add that wow effect to your brand and boost your sales when done the right way.

But if you’re still new to the whole animating thing, how can you tell if you really are doing it right?

In this section, we’ll be talking about the different factors that could affect the performance of your animated videos.

Video Length

Make sure that your video isn’t too long or too short.

This is very important because keeping them engaged increases the chances of getting them to convert.

If your video is too long and boring, people are most likely not interested to finish watching the whole thing.

However, if your video is too short, you might lose the attention of your audience.

Soundtrack

You don’t have to go crazy with the music in your video.

For example, if your video has a happy tone, use upbeat songs.

Otherwise, use music that fits well with the content of your video.

Storyline

Your storyline should be clear and concise so that people can easily understand your message.

It’s always best to keep it simple and straightforward.

Animation quality

The quality of your animated video also plays a vital role in your marketing campaigns.

If your video turns out to be pixelated, it might only scare potential customers away since they might think that it’s not reliable.

So, make sure that you’re using the best tools that will help you get high-quality animations before starting your project.

What tool creates animated videos for a marketing campaign?

Making animated videos sure does look like a difficult task to do - especially when you’re someone who has never made one before.

But don’t worry, it’s actually easy to make and all you need is software that makes engaging animated videos that will help you generate conversions in no time.

Create Your Own Animated Explainer Video with Toonly

Toonly Software

Toonly is an easy-to-use animation software that requires little to no knowledge in making animated videos.

This amazing animation software is every marketer’s choice since it comes with the best tools that speed up the entire process of creating animated videos.

Most people would often pay hundreds or even thousands of dollars to get animated videos made for them, but with Toonly, you can get professional-looking results in just a few clicks.

And it even costs less to get jaw-dropping results.

So what exactly does Toonly offer?

  • Drag and drop functionality
  • Animated characters
  • Background Images
  • Prop images
  • Premade scenes
  • Scene transitions
  • Background audios
  • Text animation
  • Unlimited animated videos
  • Live chat support
  • PC and MAC compatibility
  • Online tutorials

How much is Toonly?

Usually, you can get the animation software by paying $39 a month for the Standard Plan and $69 a month for the Enterprise Plan.

These plans allow you to use the different features that Toonly has in store for you to create marketing videos.

But wait, there’s more…

Before you think about subscribing to the different plans that they offer, would you be interested to get lifetime access to Toonly at a lower cost?

It’s much cheaper than any other animation software you can find online, and it also comes with two marketing tools that you can get for only $197 (+tax).

This video marketing toolkit includes Toonly, Doodly, and Talkia, which are designed by people who want to help marketers just like you succeed.

And yes, you’ll still get lifetime access to these tools that usually cost around $2490+, which is honestly pretty expensive, if you ask me.

However, to get this exclusive lifetime deal, you first need to get the free Traffic Secrets Book by Russell Brunson here.

Why is it free?

Just like you, Russell Brunson also experienced challenges in life that made him who he is today: a successful entrepreneur and a marketer who popularized the concept of sales funnels.

The free book tells you all the strategies that he uses to build an empire that’s currently helping other businesses achieve the same success as he did.

If you think about it, he might be crazy for coming up with this idea of telling every marketer out there about his secret strategies.

But if you were to ask me who’s crazier, it’s the person who’s not interested in getting the free book from the co-founder of ClickFunnels himself.

Conclusion

Animated videos are indeed very effective in getting your message out there and it’s no wonder why they can be used in almost every industry. 

In fact, it doesn’t have to be that hard to make marketing videos since you’ll only be needing the right tools and to find out how you can put your creative mind to work.

Although you might still find more animation software out there, if you’re looking for a good one that lets you create awesome animated videos without having to spend too much money, then I highly recommend you check out Toonly.

By the way, if you’re interested to learn more about Toonly, click here to check out our review.

Meanwhile, if you’re interested to find out how you can get the free Traffic Secrets Book, click here to learn more.

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