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Are you looking for the best tips for video marketing?
Videos are indeed one of the most popular contents that you can find online.
They’re engaging, attractive, and also very informative since videos are created to deliver a clear message and save people time reading digital text.
If you use your mobile devices to browse things on the internet, then you might have come across videos multiple times a day.
As a marketer, it is your goal to generate leads and drive more sales to your brand by trying different strategies.
But what if you’re still new to the process and you don’t know where to begin?
What’s worse is that you don’t know what type of videos to make that market your brand’s products or services.
In this blog post, we will be talking about the best tips for marketing so that after reading the whole thing, you can get started right away.
However, before we get to that exciting part, let’s first discuss what video marketing is all about.
What is a video marketing strategy?
With the rise of smartphones and digital cameras, videos have become an important element in any business strategy.
Without a video marketing strategy, how can you make sure that you’re doing the right thing to achieve your goals?
A video marketing strategy is simply a well-structured plan that will help define your goals so you can make the most out of your videos.
The problem with video marketing is that it can be a challenge to make them effective enough to deliver good results.
With that said, here are useful tips in creating a video marketing strategy:
What are your video marketing goals?
The first step is to identify your video marketing goals.
Are you making a video for:
Lead generation – getting more people to opt-in such as joining your newsletter, filling out a form in your website, etc.: Interview videos, live or recorded video series, advice videos, and explainer videos
Brand awareness – to tell people about what your brand or company is all about: explainer videos, brand videos, and demonstration videos,
Increasing conversion rates – to turn traffic into buying customers: product videos, testimonial videos, demonstration videos, and explainer videos
Increasing audience engagement – to build social proof and get more online engagement: short entertainment videos, explainer videos, and user-generated videos
Improving customer education – to build brand authority and connect with consumers by educating them: explainer videos, demonstration videos, FAQ videos, and more.
Getting website traffic – to get more people to visit your website/landing pages: tutorial videos, explainer videos, demonstration videos, FAQ videos, etc.
Who is your target audience?
Your target audience is basically the people who will be watching your videos on different platforms.
It is essential to determine your target audience and do further research about their habits, needs, age, and anything else that will help you connect with them.
When researching about your target audience, try to be specific most of the time, so that running campaigns can deliver promising results.
What type of video are you making?
Different videos are used for different purposes.
You can create a video based on the goal that you want to achieve, and you can refer to the first part of this section that talks about your marketing goals to know more.
Also, try to create videos that make sense to your target audience. You don’t want to show a home improvement video to children, right?
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How much are you willing to spend?
Set a budget for your campaigns and do your best to make the most out of it.
The budget depends on:
- The type of video that you’re planning to make.
- Who will be making the video
- Software (if you’re doing them on your own)
If you’re still new to making videos for your campaigns, getting decent software that doesn’t break the bank is your best bet.
By the way, we’ll be talking about video editing software and animation software in the next sections.
Do you have a campaign strategy?
Your video campaign strategy is based on the type of content that you will be publishing.
Is it evergreen content or is it for campaigns?
Evergreen content is content that stays relevant all the time, such as company videos, customer testimonial videos, and any other video content that doesn’t fade over time.
Campaign videos are videos that are only there for a specific period.
For example, seasonal campaign videos are only relevant during that season.
Where are you planning to publish your video?
Different platforms have different demographics.
Come up with a list of distribution channels where you can find your target audience.
For example, if you want to show your video content to millennials, there’s social media: TikTok, YouTube, Facebook, Instagram.
If you want to connect with people who rarely spend time on social media (businessmen), adding videos to your email marketing campaigns is also an effective strategy.
Tips for video marketing
Now that you already know what a video marketing strategy is, it’s finally time to talk about the best techniques that you can use to achieve your goals effectively.
In this section, we will be highlighting the important things that you need to learn to become successful in video marketing.
How do you make a good marketing video?
Making videos sure do sound like a very daunting task especially if you don’t know if your video is ready to publish or not.
Write a checklist
There are some key things that you should keep in mind while making a video.
Having a checklist will help you avoid wasting time money and effort since you can easily determine if you’re missing something or not.
Does it have the right elements? Did you use the appropriate background music for your video? Is the video length too long or too short?
Aim for good quality videos
If you want to create a good marketing video, make sure that the quality of the videos is high. The sound, lighting, and framing should be perfect.
Also, video orientation plays a big impact on your marketing strategy.
If you’re reaching an audience on Facebook, videos that need to be played on landscape mode are a big no since people are holding their phones normally when on the platform.
Create a schedule
Scheduling posts is one of the best ways to save time on social media. You can create and schedule content for days, weeks, or even months in advance, which gives you a lot more time to focus on your other marketing priorities.
Great stories are highly effective in getting people to take an action you want them to take. A story can help you connect with your audience, and you can use storytelling to get people excited about your brand.
Use customer-generated content
Combining customer-generated content with your marketing campaigns can help you better understand your target audience and create more personalized messaging for them.
Add calls to action
Calls to action can be a powerful way to boost your conversion rates. They are designed to encourage users to take a certain action, like subscribing to your mailing list or signing up for a newsletter.
It’s important that your videos are going to show up in Google searches, as this will help drive more traffic to your website.
The final step is to look at all the data and analyze the results. This will tell you what’s working, what’s not working, and where you need to focus your efforts. Analyzing your results also allows you to create a strategy for future posts. You can review visitor behavior and make adjustments based on analytics.
What tools do you need for video marketing?
The best tools for video marketing are the ones that make you more efficient.
You want something that is intuitive and easy to use, so you can create videos without needing to waste time learning complicated software.
Using videos as part of your marketing strategy requires software that you can use to make them.
Here’s a list of some of the most essential tools needed to take your video marketing strategy to the next level:
Video editing software
If you want to make professional videos, then you’re going to need video editing software.
A lot of people don’t know much about video editing software and they end up spending hundreds or even thousands of dollars on the wrong one.
InVideo is a good video editing software that comes with features that speeds up the process of video editing.
You can choose from the pre-built templates available on the platform, or if you want to give yourself a challenge, you can create one from scratch.
It’s also very easy to use since it is designed for everyone who wants to create any type of video.
Animation is a great way to move your content beyond words and into something that’s interesting and engaging.
There are lots of animation software out there that are designed to help beginners create animated videos.
Toonly is great for making animated explainer videos while Doodly is more on the whiteboard animation side.
Both are excellent tools that every marketer needs to have since they come with amazing features.
Text-to-Speech (TTS) software is a computer program that turns written text into speech.
It’s great for adding professional-sounding AI-generated voiceovers to any type of video.
Talkia is a good TTS software that’s widely used for its wide selection of voices that you can add to your videos to make it extra engaging.
Not all videos are created equal. You have to produce videos that are shareable, engaging, and valuable since consumers often watch them to learn something new or be entertained.
Video marketing is a great way to connect with an audience, especially if you are trying to position yourself as a leader in your industry.
It is an excellent supplement to your current marketing strategy, but it can also be a standalone strategy, as many businesses have discovered.
There are many ways to market your product through videos, but there are some common steps that you should follow when making and promoting your video content.
You just need to find the best strategy that works and use the right tools that will allow you to get results quickly.
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