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If you’re still having a hard time looking for the best tools for video marketing, then you’ve come to the right place.

Video marketing has become very popular especially in today’s world where people are taking advantage of the internet to reach an audience.

Marketers will always find their way to reach their target audience through videos that attract and convert them effectively.

Video Marketing

Video marketing is simply a strategy that uses videos to promote and market a brand’s products or services to increase brand recognition.

This simple strategy is what drives more sales to businesses than any other form of marketing.

Since videos are very attractive to people on the internet, incorporating them into your marketing plan can produce surprising results.

One good reason to use videos as part of your marketing strategy is that it allows you to connect with your customers on a personal level.

It can be difficult to get this kind of result from other forms of advertising such as text ads or banner ads.

When done correctly, you can even beat competitors and achieve your goals faster.

But why is video marketing so important and which tools do you need to help you get started?

Why is video marketing important?

Why is video marketing important

Businesses that use videos to market their products or services have better conversion rates than those that don’t.

As a matter of fact, if you’re still not using videos as part of your marketing strategy, then you’re missing out on a lot of potential revenue.

Videos are also very effective in keeping your audience engaged while you’re giving them all the important information about what you’re trying to offer.

To put it simply, if you want to retain customers and attract new ones, using videos can help you do that.

Videos work as the bridge that 

What are the common types of videos used for marketing?

With so many videos that are published online, what types of videos do you think are the best ones for your business?

In this section, we’ll be talking about the most common types of videos used for marketing.

Promotional videos

Promotional videos are designed to advertise and introduce new products or services of a particular brand.

These videos help new customers or clients become familiar with the new offers and get them interested to buy.

Product demonstrations

These videos are simply created to demonstrate how a product works and how it benefits the person using it.

It also shows off the features and perks of using the products.

By the way, product demonstrations and explainer videos are different from each other.

Social videos

This special type of marketing video aims to promote engagement and captivate the audience on social media platforms.

How-to videos

How-to videos are also very common and they work by teaching consumers how to use the product.

For example, “How to Use a Digital Thermometer”, “How to Fix Apply Eyeliner”, and so on.

Animated explainer videos

Animated explainer videos are very popular since they’re engaging and are able to convey your message to your audience.

It basically works by explaining what your business offers to your prospects in a very effective way.

Company culture video

The purpose of a company culture video is to tell your audience about the company and how it is established.

It doesn’t promote products or services but the entire brand or company as a whole.

Customer testimonial video

Customer testimonial videos are very powerful videos that make use of existing or previous customers to sell the brand for you.

They do so by telling their experiences with the products or services to encourage people to try them and achieve the same results.

Branded short films

These are 3-minute stories that are typically in a cinematic style that’s used to market the brand to potential customers.

Video marketing on social media

Video marketing on social media is as powerful as any other form of marketing because it gives consumers an opportunity to interact directly with brands.

Since social media is where most people are congregating, you can easily reach your target audience and get them to become familiar with your brand.

What are tools for video marketing?

Tools for Video Marketing

So you want to start making videos for your brand? That’s great!

But which tools do you need can help you produce professional-looking videos easier and quicker?

The most common tools for video marketing are:

Video editing software

Video editing software is a computer program that’s simply used to create, edit, and manipulate videos.

This tool allows you to add different elements to your videos to style them according to your preferences.

There are lots of video editing software that you can find online but it can be a little tricky to use them the first time.

Animation software

Animation software is software that allows you to create 2D or 3D animations using a computer.

This type of tool is also a little popular in the marketing industry especially for marketers who want to create engaging video content to promote their business.

Text-to-speech software

Text-to-speech or TTS software is used to generate AI-generated human-sounding voiceovers that can be added to your videos.

If you’re on a tight budget to hire a voiceover artist, then you should try using these tools.

Why is it important to use the right tools for video marketing?

Every marketer needs to use the right tools that save them time, money, effort and gives amazing results that make their brand stand out from competitors.

There is software that costs too expensive and is too advanced for people who are new to making animated videos.

It is always important to get one that doesn’t break the bank and can give good results.

When looking for animation software, we highly recommend using Toonly and Doodly.

These two animation software are designed to help beginners and marketers create engaging videos for marketing.

Toonly is great for making animated explainer videos while Doodly is for making whiteboard animated doodle videos.

For video editing software, InVideo is one of the most awesome tools that you can find online since it comes with built-in templates and so much more.

Lastly, if you want to put the cherry on top, add voiceovers using Talkia, a text-to-speech software that gives your videos that ‘wow’ factor.

Tips to level up your video marketing strategies

Tips to level up your video marketing strategies

As a marketer, it can be tough to come up with your very own strategies since it can be a very long process especially if you’re a beginner.

And now that you already know which tools for video marketing can help you out, it’s finally time to talk about which strategies can help you achieve your goals faster.

Content is King

For you to generate more leads, you need to post content that provides value all the time.

People are very much more likely to click your call-to-action if you’re always giving content that they can benefit from.

Include a clear call to action

Your call to action is what takes prospects to move to the next step of the sales process.

If you’re not using them as part of your strategy, then you can’t expect to get a good ROI.

Add closed captions and voiceovers

Closed captions and voiceovers can help improve the user experience and give viewers with disabilities access to your content.

This makes your videos accessible to different types of viewers on any type of platform.

Use SEO

SEO or search engine optimization allows your content to appear organically since it makes use of keywords to rank high on search engines.

When used correctly, you can even expect to reach organic traffic easily than running paid campaigns.

Use social media

Using social media can be a very powerful move that helps you connect to a wider audience since it is one of the most active places on the internet. 

YouTube, Facebook, and TikTok are popular platforms where people are watching lots of videos every day.

Engage with your audience

Since you were able to grab viewers’ attention, the least you can do is to engage with them by responding to their comments, answering queries, and more.

This simple technique is essential especially when you’re using social media as your platform to market your business.

Conclusion

If you’re a marketer or business owner, adding videos to your marketing strategy is definitely a wise choice.

It allows you to build relationships with potential customers easily and help establish credibility in your industry. 

To achieve that goal, you need to use the right tools for video marketing so you wouldn’t have a hard time switching between different programs from time to time.

Also, don’t forget about the strategies that were discussed in the previous section so you can achieve your goals faster.

I hope this post has helped you understand which tools are essential for video marketing and that it has also inspired you to start incorporating them into your brand. 

By the way, in case you’re interested to get lifetime access (for 90% off) to Talkia, Doodly, and Toonly, you can click here to learn more.

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