For the best scroll-stopping video for Facebook or any other video ads platform, whiteboard and animation videos are the way to go.
You can spend hundreds a year subscribing to software like this, or pay someone thousands per video.
You can also just get the lifetime deal at a one-time payment for The Ultimate Marketing Video Toolkit.
Today’s blog post features an amazing Facebook ads video maker that’s helping businesses attract more customers to create scroll-stopping video campaigns.
We’ll also be covering topics on Facebook ads to help you understand how they work so you can achieve your business goals faster than anyone else.
Facebook is a great way to market your business and make sales, but it can be difficult to do so without experience or knowledge about how to run campaigns.
It’s not as easy as setting up an account and launching an ad – you also need to know what you’re doing or else you’ll only end up wasting time and money.
Oftentimes, the main reason why businesses love running campaigns on the platform is that it’s one of the best places to go fishing for potential customers.
Running ads on Facebook
Running ads on Facebook can be very effective since it’s the biggest platform where people are mostly spending their time.
According to Hootsuite, the social media platform has 2.74 billion monthly active users, making it an excellent place to reach 59% of the world’s social networking population.
People go to Facebook for all sorts of reasons such as getting news, watching videos, interacting with other people, or sharing their whereabouts.
In most cases, people visit Facebook since it’s where they can connect with others who share the same interests or simply just for fun.
Facebook ads are generally based on location, interests, demographics, and others.
But even though the platform previously received its biggest backlash, marketers are still using the social media channel to attract prospects through running ads.
Types of Facebook ad formats
Facebook’s advertising platform provides advertisers with many different types of ads.
For example, you can advertise your business on the newsfeed by posting organic content to build awareness for your company.
Or you can also advertise through targeted audiences, which is where Facebook will find users that fit into your target group and show them your ads.
This way, you are only paying for people who might find your offer interesting.
With that said, here are the different types of ad formats that Facebook has:
- Videos – Videos have the power to capture an audience’s attention and get them to proceed to the next step of the sales process since it shows off your product or services easily.
- Images – Images are also another way to promote your brand on the platform and it mainly consists of different features about what you’re trying to offer.
- Carousel – A carousel is a special type of ad format that features multiple products in a single ad that users can click and get redirected to your landing page.
- Instant experience – An instant experience is a type of Facebook ad format that instantly gives a full-screen experience whenever a user clicks it.
- Collection – This type of ad includes an Instant Experience that pops out when you click on the ad to easily show off your product catalog.
What is a scroll-stopping video ad?
Ever find yourself instantly getting hooked by an ad on social media while scrolling on your newsfeed?
That’s how a stroll-stopping video ad works.
It hooks or grabs your attention in just a matter of seconds and you’ll end up watching the entire thing before you even know it.
As a marketer, I’m pretty sure you already know how challenging it is to grab the attention of your audience.
The attention span of humans keeps getting smaller by the day which is why you need to try and test out different strategies to figure out which one works best.
Animated videos are one of the most popular videos on the internet that has the ability to instantly grab attention.
You can see them on Facebook, YouTube, Instagram, and other places which is why it’s very interesting video content for almost everyone.
So if you’re interested to start getting more traffic to your website, increasing sales, or getting more leads, then you need to try adding videos as part of your marketing strategy.
The video maker to make scroll-stopping Facebook ads
Running campaigns was never easy no matter which social media platform you choose.
You need to set ad preferences, determine what type of video to use, prepare a budget for your paid campaign, and so on.
With so many tools out there that you can use to create scroll-stopping Facebook video ads, you need to find the right tool that fits your needs.
Plus, since animated videos are proven very effective in capturing attention, using Toonly can help you create animated videos with minimal effort.
Toonly is an animation software that’s designed for people with little to no experience in animation to create captivating videos.
It comes with a wide range of features that you can use to put your creative mind to work.
With Toonly, you can create video tutorials, presentations, ads, explainers, and also use them as part of your email marketing strategy.
Plus, you can grab it at a very affordable price of $197 (+tax) that instantly gives you lifetime access to the animation software when you enter the Traffic Secrets funnel. There’s a trick to getting this deal, so read more on how to get this secret deal.
Commonly asked questions about Facebook video ads
Have second thoughts about running Facebook ads? Got questions about video ads?
This section answers the most common questions about Facebook video ads so you can start creating videos after reading this blog post.
What makes running Facebook ads great?
Facebook’s ads can be used to help promote a business, launch a public campaign, or simply get the word out about something new.
It also has lots of different options that can be customized to fit any need or budget making it a great tool for advertisers.
1. Increase awareness and engagement
Running Facebook ads is a great way to bring new people to your business and get them to engage with your content.
It can be more cost-efficient than other advertising methods, such as TV advertisements, and the reach can be local or global.
3. Easy to track
You can also use them as an inexpensive way to gather feedback on new marketing campaigns or products before you invest more money.
4. Audience targeting
With Facebook’s ad targeting features, you can show your campaigns to specific types of people based on things like their location, interests, and hobbies.
5. Campaign budget optimization
This amazing feature maximizes your budget for your ads so advertisers can get the best results without spending more than what you expect.
Does Facebook have a video editor?
Facebook has a built-in basic video editor that allows users to make simple edits on their videos.
However, since some people prefer to use advanced features, they use different software to do so before publishing them on the platform.
Do video ads cost more on Facebook?
When running ads on a budget, you can always trust Facebook to optimize your campaign budget.
Anyone can run ads on the platform on any budget by setting the campaign spending limit or the account spending limit.
Facebook claims they’ll help advertisers get the best results for only a dollar a day for impressions and $5 a day for clicks, likes, views, and post-engagement.
What is Facebook video engagement?
Every day, millions of videos are uploaded to Facebook and shared with friends and family through the platform
Facebook users are the ones that are driving the engagement on video content.
Video engagement is an important metric for social media marketers to consider when producing and distributing videos since it helps determine their next marketing strategy.
It is simply the number of users interacting with a video on Facebook, such as watching it, sharing it, commenting on it, and liking it.
However, it is difficult to measure the success of a video campaign on Facebook solely by looking at likes and comments.
What makes a good Facebook video ad?
The ads we create – whether they’re Facebook video ads, YouTube video ads, or any other type – are the foundation of our marketing strategy and will make or break us as a company.
You can tell a Facebook video ad is good if it has these important factors:
Easy to understand
Companies need to make sure that the message is clear and understandable and that it is relevant to your brand or product.
Has a clear and strong call-to-action
A call-to-action button at the end of the video encourages your audience to click on a link to a new website or landing page
The key to getting the best results with this type of advertising is creating content that provides additional value for the viewer.
Vertical or square video
Since most Facebook users use their mobile phones to watch videos on the platform, using vertical or square videos can also contribute to the performance of your campaigns.
The goal is to get people to watch your video ad, which is why you need to create a video that has the ability to grab the attention of your audience.
Videos really do make campaigns very effective especially when you know how they work.
However, no matter how good or great your copy is, if the video itself isn’t as appealing as it looks, then you might want to do something to fix that – like getting video-editing software to create high-quality videos, for example.
Video marketing doesn’t always have to be hard, all you need is the right tools and strategies to stay ahead of the competition. Good luck marketer!
By the way, if you’re interested to learn more about the Toonly lifetime deal, along with another powerhouse, scroll-stopping software, click here to check out how to get the deal and our exclusive bonuses.