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Definition: It is a sales tactic that relies on finding and targeting the top 100 potential customers for a product or service.


When it comes to sales, there are a lot of different strategies you can use.

But if you want to achieve the ultimate success, you need to implement the Dream 100 strategy.

The Dream 100 strategy is all about targeting the top 100 potential customers in your market.

These are the customers who have the biggest potential to buy from you, and if you can win them over, you’ll be on your way to success.

This strategy can be used by businesses of all sizes, and it doesn’t require a lot of money or resources to implement.

In fact, it can be adapted to fit any budget or marketing strategy.

The key is to identify your ideal customers and target them with your marketing efforts.

This means knowing who your target market is and what they want or need.

While we can all agree that this strategy can be a great way to boost your business, it’s actually not that easy.

It requires a lot of hard work and dedication, and it may take several months or even years to achieve success.

Who invented the Dream 100?

The Dream 100 strategy is created by Chet Holmes, who used to work as a salesman for Charlie Munger’s company.

During that time, Holmes would often make 100 calls a day and was only able to close a few deals, which made him approach the top salesperson in the company to ask for advice.

Although it took him a little while to convince them to spill the beans on how to close deals effectively, they finally gave in and eventually told the secret.

Holmes focused on putting the strategy to work and was only able to achieve success after polishing his strategy in six months.

He then worked on developing the Dream 100 strategy and eventually became a billionaire, helping other businesses grow.

Russell Brunson also learned about this strategy and is applying it in his own business to increase sales.

He even wrote about the Dream 100 in his book, Traffic Secrets, to help fellow marketers work with their dream clients.

The method was then perfected by Dana Derricks in his own Dream 100 book. Dana took the idea and really fleshed it out, and is seen as the thought-leader on the subject. He has even gone so far as to develop a software to help make the process easier.

What makes the Dream 100 strategy great?

The Dream 100 strategy can be an effective way to increase sales because it focuses on the most valuable customers.

These are the people who are most likely to buy from you, so it makes sense to invest time and effort in developing a relationship with them.

It also helps to build better relationships with customers, which can lead to more sales in the future.

How to apply the Dream 100 strategy

The Dream 100 strategy is very simple and can be used by businesses of all sizes and types.

There are a few key steps involved in using the Dream 100 strategy effectively including:

Step 1: Create an Ideal Client Profile

Creating an ideal client profile is the first step in developing a successful marketing strategy.

To create an ideal client profile, start by thinking about the characteristics of your current best customers.

What interests or needs do they have that you can meet?

How much do they earn in a month?

Which age group do they belong to?

Once you have a good idea of what your ideal client is, you can begin to target prospects that match those characteristics. 

Step 2: Build your Dream 100 list

The Dream 100 list is a list of your ideal clients.

This list is important because it can help you focus your business and marketing efforts on the people who are most likely to buy from you.

By building this list, you can focus your efforts on reaching them where they are spending most of their time.

Step 3: Find where your Dream 100 are congregating

One great way to find your dream clients online is to use social media platforms like LinkedIn, Twitter, or Facebook.

You can also use search engines like Google or Yahoo! to find relevant websites and forums where your target market hangs out.

Another great place to find potential dream clients is at industry events and conferences.

Attending events in your industry is also a great way to meet potential customers face-to-face and learn more about their needs and wants.

The key is to get involved in the places where your dream clients already are!

Step 4: Start reaching out to build relationships

The next step is to create a relationship with them and drive as much business their way as possible.

Building relationships with your clients is key to having a successful business.

When you take the time to build relationships with your clients, they will appreciate the effort and be more likely to buy from you.

Also, strong relationships can lead to valuable word-of-mouth marketing.

Want to dive deep into the Dream 100 strategy? Click here to read our Dream 100 book review.

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