Video marketing on social media is one of the most powerful marketing strategies that marketers spend most of their time and money on.
It’s one of the best methods to get your message out there, reach new customers, and increase sales.
The best part about video marketing is that it works for all types of businesses and industries.
Whether you are selling products or services, you can use video marketing to help promote yourself.
As someone who often spends time scrolling through different social media platforms, I always stop by whenever I come across any video.
Videos about DIY projects, cooking, baking, home improvement ideas, and more, often get over a million views, especially on Facebook.
While I’m not saying that these categories are the only ones performing well on social media, they’re definitely some of the most popular.
If you’re planning to use social media to market and promote your products or services online, then it’s important to know which platform is best for what kind of content.
In this post, we’ll be talking about how video marketing on social media works and find out which strategies can help grow your business online.
What is Video Marketing?
Video marketing is simply the process of using videos to promote a company or brand’s products or services.
Since video is the most engaging content online, using them can significantly produce a positive impact on your business and sales.
Marketers often use this strategy to help their target audience understand what their message is about.
This helps them connect with their potential clients in an effective way.
When done right, video marketing can increase brand awareness and build trust among your audience.
How does video marketing work on social media?
Social media has become a great place to share information, interact with other people, and make connections even if you haven’t met them before.
With so many people posting videos every day, it’s no wonder that companies would want to take advantage of videos to market what they’re offering.
Video marketing on social media works like magic especially when you know which platform is best to reach your target market.
As a matter of fact, videos are what help people enter the first step of the sales funnel.
To help you understand this concept, a sales funnel involves four essential processes that are described in the AIDA model.
Awareness - The awareness stage is when a potential customer becomes aware of your brand through ads, word of mouth, and more.
Interest - This stage is when the prospect becomes interested in your products or services and does more research to know more before making a decision.
Decision - The third stage is where they’re trying to decide if they are ready to interact with your brand to make a purchase or to perform a specific action, like filling out a form.
Action - This is the final stage of the funnel where the prospect will be converted to a buying customer, a subscriber, etc.
These stages are very important for every marketer because they determine whether a person will end up converting into a paying customer or not.
The reason why video marketing works on social media is that it allows marketers to easily capture attention from viewers at each stage of the funnel.
It also gives them the opportunity to understand which strategies to apply to keep their audience engaged throughout the entire process.
Facebook and Instagram Are Best For Videos
Videos posted on Facebook and Instagram tend to have higher engagement rates than those on Twitter and YouTube.
If your goal is to reach a wide audience, these two platforms are your best bets.
On both platforms, you can even add call-to-actions to encourage users to click on your link and visit your website.
TikTok has made its way as one of the best platforms for video marketing.
It works like YouTube where you run your own profile to post video content even if you don’t have a good amount of following - provided that you know how to use hashtags, of course.
The platform is quite popular among teens and young adults.
Because of this, it’s a perfect fit for businesses looking to reach this demographic.
People love watching videos on YouTube, and there are millions of users who watch videos daily.
That means that having a presence on YouTube can help you stand out more against competitors.
Having a YouTube channel for your business is also beneficial since it builds trust and helps you reach a global audience.
Snapchat is still one of the best platforms for video marketing.
Even though a lot of people think the photo and video sharing platform is long gone after TikTok and Instagram became more popular, it’s still a good place to grow your business.
Big companies are still taking advantage of Snapchat’s traffic and in case you didn’t know, there are 5 billion snaps created each day.
Should you try video marketing on social media?
As mentioned, social media has a lot of active users and it’s usually free to use them to market your products or services.
Social media isn’t just “any” platform, it’s every marketer’s favorite platform.
If you want to run ads on these platforms, reaching your target audience won’t be a hassle.
Just make sure that you know how they work since you don’t want to spend a lot on ads and not gain anything, right?
With that said, here are a few reasons why you should try video marketing on social media:
- It helps connect with potential customers
- Increases brand awareness
- Helps generate leads
- Establishes trust
- It increases traffic to your website or landing pages
- It’s cost-effective
What is the best video marketing strategy for social media?
Every marketer’s goal is to reach their target audience and get more conversions.
To reach that goal, you need to come up with a video strategy that not only grabs your audience’s attention but makes them want to keep coming back for more.
Don’t forget about consistency when creating your videos.
A lot of people like to subscribe or follow accounts that are consistent and always have fresh content.
You can even set up a schedule on which days they can expect to see new videos from you.
Create videos that provoke emotion
Videos that provoke the viewer’s emotions are what persuade and move them from being passive viewers to active ones.
Keep up with the trend (sometimes)
While it’s not always necessary to join the bandwagon, it gives viewers an idea that you’re publishing updated content.
Just make sure that you’re putting up videos that are relevant to your brand so as not to confuse your audience.
Keywords are important because they’re used by search engines to find what you’re looking for.
You can use them to optimize your videos so that they rank higher than other similar videos.
Make sure you include them in your titles and descriptions.
These will give you an edge over other marketers who aren’t using them.
Don’t forget to add your call-to-action
Your CTA is what encourages your audience to take action on whatever you’re trying to sell.
The most common CTAs are subscribing, following, liking, commenting, etc.
Analyze metrics and improve
How many views did you get? What is your conversion rate? How many clicks did you get?
Doing so will help you focus on how you can improve your performance in video marketing.
The best tools for social media video marketing
Since you already understand how you can use social media to grow your business, it’s finally time to know which tools to use.
There are so many types of video editing software available today, so choosing the right one will depend on what type of videos you’re making.
Video editing software
You might be thinking that creating videos for social media is easy, but you’d be wrong.
To create great videos, you’ll need a powerful tool that allows you to edit fast and easily.
Video editing software is commonly used to create videos for websites, blogs, presentations, etc.
Since you’re making videos for social media, you’ll probably need something different.
This means that you need to use a program that lets you upload multiple files at once, adds text captions, and add transitions between clips.
TikTok and Instagram are two platforms with built-in editing tools, but if you want something that offers more features, InVideo is also an excellent choice.
Other than the regular videos all over the internet, did you know that animated videos have high engagement rates too?
People have low attention spans and animated videos are one of the most effective online content out there that keep their attention for longer periods of time.
In fact, animated videos are more likely to increase conversions since they work like magnets that attract an audience.
Using these types of videos can help you get noticed easily, which is why it’s great for marketers.
If you want to take advantage of the benefits of using animated videos, this is your sign to start investing in good animation software.
Text to speech software
Adding captions may be the most common method to keep your audience’s attention, but did you know what’s better? Combining it with voiceovers.
Voiceovers just make videos “extra”. If you know what I mean.
Using text-to-speech software like Talkia, allows you to add AI-generated voiceovers that sound human-like.
This software can make your videos stand out more since it gives videos personality and helps the viewers understand your message easily.
Captions may be great but since there are people who find it difficult to read them on the screen, adding voiceovers will make it easier on their part.
By the way, we have a special and exclusive offer for Talkia, Doodly, and Toonly that saves you thousands of dollars for lifetime access to these tools.