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Why do you think video marketing for real estate agents has become essential in today’s world?
Well, have you ever found yourself watching late-night infomercials and ended up thinking about the product the next day?
It gets stuck in your memory core and all you can think about is how you can get the product in your hands.
Sometimes you might even end up buying those “as-seen-on-tv” products like an iron skillet or maybe a powerful tape that stops leaks in a matter of seconds.
That’s how videos create an impact on our brain and buying decisions.
If you’re a real estate agent, using videos to promote your listings might just be the last thing you need to do to close deals faster.
The thing about video marketing is that it can be a very powerful tool that can give you surprising results and even help achieve your business goals faster.
As you keep reading this blog post, you’ll learn what video marketing is all about and how you can use this strategy as a real estate agent.
We’ll also be talking about the different marketing tools that you can use for your business, plus an exclusive lifetime deal that you don’t want to miss out on.
What is Video Marketing?
Videos have become one of the most widely used marketing tools in today’s digital world.
When you incorporate videos in your business, the chances of attracting customers will finally be a lot easier on your part.
Video marketing is about using videos to promote your products or services to your target audience.
They increase engagement and keep your audience’s attention effectively while educating them about what you’re selling.
Most people are now focusing on video marketing since videos have become popular in almost every digital platform, where most people are congregating.
Take Facebook and TikTok for example, these two platforms are known for their huge user base that watch videos on a daily basis.
So if you want to take your marketing strategies to a different level, try using videos in your digital campaigns.
Why do real estate agents need video marketing?
Video marketing for real estate agents allows them to beat other realtors and sell more properties faster.
Before, providing snapshots of how each part of the property used to be enough.
But since videos show clearer proof of how things look in real life, providing consumers with videos is in fact, the ultimate game-changer.
Here are a few benefits of video marketing for real estate:
They connect with clients
Building a connection with clients is the first step towards getting new leads.
Using videos to market your listing helps you build trust and rapport with potential buyers and sellers.
Videos can be used in different ways
Real estate agents can use videos to show the property to their clients and even educate them on how the process of buying works.
Some use explainer videos since they’re very effective in helping clients understand the message more.
Improve SEO ranking
If you have a website for your property listings, adding videos can help your website rank on search engines.
This makes it easier to reach potential clients who are looking for properties to buy online.
It increases social shares
Videos are very engaging especially when you post them on social media.
By posting videos on your social media accounts, you can easily get more likes and followers.
Persuades clients easily
Did you know that property listings with videos are much more likely to receive a ton of inquiries than other listings without video?
This means that they attract more buyers and sellers who are interested in the property.
You can even record videos showing the property from multiple angles so that potential buyers can see exactly what they’re getting into.
Increases conversions
According to HubSpot, if you add videos to your website, it is capable to increase conversion rates to more than 80%.
The reason why this happens is that videos are easy to digest and consume.
People love watching videos instead of reading long content.
In addition, videos also provide an opportunity to showcase your listings which makes them more appealing to website visitors.
Types of marketing videos for real estate agents
There are different types of videos that real estate agents can use to promote their business.
- Listing Videos – These videos give buyers a quick overview of how the property looks like
- Interview/ Review Videos – interviews or testimonials from previous clients
- Advice Videos – are videos that give buyers tips and advice when buying properties
- Explainer Videos – videos that tell clients who you are, what your company does, etc
- Community Videos – shows client about the neighborhood and community where the property is located
- Brand Promotional Videos – these videos promote your brand to spread awareness and are sometimes used during events or presentations.
- Whiteboard Animation Videos – are engaging animated videos that explain ideas and concepts easily to buyers
The best platforms to publish marketing videos
YouTube
YouTube is one of the most popular video-sharing platforms where people go to watch videos. With over 1 billion monthly active users, YouTube has become the second largest search engine after Google.
Instagram is a social networking app that lets users post photos, videos, live videos, and stories. Using this platform to promote your listings through videos, can also help you reach more clients.
Since Facebook is the most popular social media platform, there’s no doubt that you’ll have a difficult time looking for potential buyers. By using videos, you can share information about your listing and make it look more attractive.
Websites or landing pages
Your real estate agent website is also one of the best places to post your videos. You can create a page dedicated to your videos and then link it to your main site. This helps anyone visiting your website to watch them in one place.
Tools to create marketing videos for real estate
You don’t need to spend a lot on your marketing videos to make a good impression.
Since your goal is to get more clients and sell properties faster, you should focus on creating high-quality videos that will result in higher sales.
Real estate agents who are still new to video marketing, can invest in good software that speeds up the process.
Animation software
Animated explainer videos are 60 to 90-second videos that talk about the different services that an agency offers to its clients.
These types of videos are usually uploaded to social media, company websites, and also used for campaigns.
If you’re planning to make one, you can use animation software like Doodly and Toonly, which are two amazing tools used to make animated videos.
The two animation software are what most digital marketers use to make animated explainer videos that stand out.
Real estate agencies can also benefit from using these tools since they allow users to create professional animations even if they never tried making one before.
Text-to-speech software
Using text-to-speech software allows real estate agents to create voiceover videos.
They are great at helping people understand complicated concepts quickly.
For example, you can use voiceover software to narrate important information especially when you’re giving tips on how to buy properties.
Talkia is one of the best text-to-speech software in the market that marketers use to make AI-generated human-sounding voiceovers.
Video editing software
If you’re looking for video editing software that comes with ready-to-use templates, you can also use InVideo, a free online video editor.
InVideo is an amazing tool that’s great for everyone, especially beginners, who want to create captivating marketing videos.
How to get these video marketing tools?
To get started with video marketing, you need to use software that will help you in creating videos for marketing.
Toonly and Doodly are two animation software that have similar features but each has its own advantages.
With Toonly, you can easily create animated videos using animated characters, background scenes and so much more.
On the other hand, Doodly is a whiteboard doodle animation software that’s mainly focused on drawing.
Both of the animation software can be used with Talkia in case you want to add voiceovers to your videos.
Usually, you can get these marketing tools for $2490+.
But since you’re here today, I want to help you get lifetime access to these tools for only $197 (+tax).
That’s 90% savings for these tools that you can use to create videos to promote your real estate business.
This exclusive lifetime deal is something that you shouldn’t miss because you can’t even find it on the official websites of Toonly, Doodly, and Talkia.
However, there’s a catch.
You must first get a free copy of Russell Brunson’s book, Traffic Secrets, and pay only $9.95 ($19.95 intl) to have it delivered to you.
Rather than paying more than a thousand dollars on animation software, you should consider getting this toolkit for your business.
Conclusion
Video marketing really is every marketer’s ticket to generating more leads and sales. For real estate agents, using videos can help sell properties faster, educate buyers better, and make it easier for them to see how the property looks from different angles.
You don’t need to be a professional to make your listings stand out, you just need to have good tools to help you create videos.
Just don’t overcomplicate things and keep it simple so you can spend more time closing deals and answering queries than editing your video.
And if you are interested in lifetime access to some amazing software for your real estate video marketing campaigns, check out the Ultimate Marketing Video Toolkit and my amazing bonuses.
